Vol. 20 No. E4 (2020): GJMBR-E Marketing: Volume 20 Issue E4 | Global Journal of Management and Business Research

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Vol. 20 No. E4 (2020): GJMBR-E Marketing: Volume 20 Issue E4

GJMBR-E Marketing: Volume 20 Issue E4

GJMBR-E Marketing: Volume 20 Issue E4

Published: 2020-08-22

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Articles

Dimensions Culturelles Des Strat#xE9;gies Marketing Des PME Camerounaises

Par Ibrahima

35-43
Influencia del Marketing Social en el Comportamiento de Compra de los Consumidores Millennials

Carlos Nunez, Irma Marcela Mart#xED;nez Escareno, Mar#xED;a Fernanda Casillas Rancurello, Ang#xE9;lica Dayana Gonzalez Galindo, Andrea Elizabeth Aguilera Valdez

1-12
Linfluence De Lextention De La Marque Sur Lattitude Du Consommateur

Moise Abba Patou, Halidou Mamoudou, Tchignabe Daniel

13-21
Does Customer Relationship Management Affects Customer Satisfaction? Analysis of Findings from Jordanian Commercial Banks

Dr. Atalla Fahed Al-Serhan

23-33
Dimensions Culturelles Des Stratégies Marketing Des PME Camerounaises

Par Ibrahima

35-43
- Article PDF
Brand Personality and Consumer Loyalty: An Application to the Guinness Brand

Moise ABBA Patou

45-56

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Title and Indices	All	Last five years
Citations	4303	4056
h-index	28	27
i10-index	109	101

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Type of License	Creative Commons
Open Access	Yes
Does the author retain unrestricted copyright?	Yes
Permanent article identifier	DOI (Digital Object Identifier)