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					6E4B9D146D15A45C74410C8F12B1FD84
				,
	author={{Moise ABBAPatou} and {The University of Maroua}},
	journal={{Global Journal of Management and Business Research}},
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	publisher={Global Journals Organisation}2044556
}

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	title={{Dimensions of brand personality}}
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}

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		,
	journal={{Joffre & Simon}}
		
			1
			
			,
	year={1997}
		
		
			Comportement du consommateur, Encyclopédie de Gestion
		
	

}

@incollection{b69,
	
	
		,
	title={{How personality makes a difference}}
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	author={{
			JTPlummer
		}}
	
	
		,
	journal={{Journal of Advertising Research}}
		
			24
			
			,
	year={1984}
		
	

}

@incollection{b70,
	
	
		,
	title={{Effets des émotions et de la personnalité de la marque sur l'engagement du consommateur via les effets médiateurs de la confiance et de l'attachement à la marque}}
		,
	author={{
			Rita V &Pierre
		} and {
			V
		}}
		
	
	
		,
	journal={{Recherche et Applications en Marketing}}
		
			
			,
	year={2019}
		
	

}

@book{b71,
	
	
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	title={{Le développement de la personne}}
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	author={{
			CRRogers
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			,
	year={1968}
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	address={Paris, Editions Bordas}
		
	

}

@incollection{b72,
	
	
		,
	title={{Le modèle de personnalité des Big Five en Europe}}
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	author={{
			J.-PRolland
		}}
	
	
		,
	journal={{European Review of Applied Psychology}}
		
			44
			
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	year={1994}
		
	

}

@incollection{b73,
	
	
		,
	title={{Self-concept in consumer behavior: a critical review}}
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	author={{
			JMSirgy
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		,
	journal={{Journal of Consumer Research}}
		
			9
			
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	year={1982}
		
	

}

@incollection{b74,
	
	
		,
	title={{}}
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	author={{
			JMSirgy
		} and {
			DGrewal
		} and {
			JMSirgy
		} and {
			DGrewal
		} and {
			TFMangleburg
		} and {
			JPark
		} and {
			K.-SChon
		} and {
			GJStigler
		} and {
			GSBecker
		}}
		
		
		
		
		
		
		
		
	
	
		,
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			67
			
			,
	year={1977}
		
	
	,
	note={American Economic Review}

}

@book{b75,
	
	
		,
	title={{Méthodes de recherche en management}}
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	author={{
			R.-AThietart
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	year={1999}
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	address={Paris, Editions Dunod}
		
	

}

@book{b76,
	
	
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	title={{Fidéliser le consommateur: un objectif marketing prioritaire, Décisions Marketing}}
				
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	year={1996}
			7
			
		
	

}

@book{b77,
	
	
		,
	title={{Application et extension de la théorie des graphes l'analyse des cha nages cognitifs: une illustration pour l'achat de parfums et d'eau de toilette}}
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	author={{
			PValette-Florence
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			BRapacchi
		}}
		
		
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	year={1990}
		
		
			Cahier de Recherche, CERAG, Université Pierre Mendès-France Grenoble 2
		
	

}

@book{b78,
	
	
		,
	title={{Personnalité de marque et image de soi, Congrès international sur les tendances du marketing, 3, Venise, EAP-ESCP, 20p}}
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	author={{
			EVernette
		}}
		
			,
	year={2003}
		
	

}

@book{b79,
	
	
		,
	title={{Personnalité de la marque: approche comparative, Congrès International de l'Association Fran aise de Marketing, 19, Tunis, Association Fran aise de Marketing}}
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	author={{
			CViot
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			,
	year={2003}
			17
		
	

}

@book{b80,
	
	
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	author={{
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	year={2004}
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}

@book{b81,
	
	
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	title={{Modèles factoriels de la personnalité, Les modèles de la personnalité en psychologie, Pais}}
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	author={{
			MYela
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			,
	year={1965}
			
		
		
			Presses Universitaires de France
		
	

}