@incollection{,
	
					
					
					DD50C2515193D728BAE53E2B7A8C6A06
				,
	author={{CarlosNunez} and {Irma Marcela MartínezEscareno} and {María Fernanda CasillasRancurello} and {Angélica Dayana GonzalezGalindo} and {Andrea Elizabeth AguileraValdez}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}204112
}

@incollection{b0,
	
	
		,
	title={{Measuring brand equity across products and markets}}
		,
	author={{
			DAAaker
		}}
		10.2307/41165845
		
	
	
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			38
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}

@incollection{b1,
	
	
		,
	title={{A social marketing approach to changing mental health practices directed at youth and adolescents}}
		,
	author={{
			ARAndreasen
		}}
	
	
		,
	journal={{Health Marketing Quarterly}}
		
			21
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	year={2004}
		
	

}

@incollection{b2,
	
	
		,
	title={{Are Millennials as different as perception says}}
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	author={{
			FBaier
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		,
	booktitle={{National Provisioner}}
				
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	year={2016}
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}

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	title={{Keywords in Qualitative Methods: A Vocabulary of Research Methods}}
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			FWood
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	year={2006}
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	publisher={SAGE Publications}
			,
	address={Londres}
		
	

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@incollection{b4,
	
	
		,
	title={{The benefits of corporate social marketing initiatives}}
		,
	author={{
			PBloom
		} and {
			PHussein
		} and {
			LSzykman
		}}
		
		
	
	
		,
	booktitle={{Social marketing: Theoretical and practical perspectives}}
				,
	editor={
			En References RéférencesReferencias
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		Mahwah, NJ
		
			,
	year={1997}
			
		
	

}

@book{b5,
	
	
		,
	title={{University of IowaFaculty Connections: Social Responsibilities of the Businessman}}
		,
	author={{
			LawrenceErlbaumAssociates
		} and {
			HBowen
		}}
		
		
		
			,
	year={2013. 2013}
			,
	publisher={University Of Iowa Press}
			,
	address={Iowa City, US}
		
	
	,
	note={Recuperado de}

}

@incollection{b6,
	
	
		,
	title={{Ethical Consumers Among the Millennials: A Cross-National Study}}
		,
	author={{
			TBucic
		} and {
			JHarris
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			DArli
		}}
		
		
	
	
		,
	journal={{Journal of Business Ethics}}
		
			110
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}

@book{b7,
	
	
		,
	title={{Gen Y has split on environmentally friendly retail marketing}}
		
			,
	year={2007}
		
	
	,
	note={Recuperado el 25 de octubre de 2016 de California Green Solutions}

}

@book{b8,
	
	
		,
	title={{Qualitative Marketing Research}}
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	author={{
			DCarson
		}}
		
		
			,
	year={2001}
			,
	publisher={SAGE Publications}
			,
	address={London}
		
	
	,
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}

@book{b9,
	
	
		,
	title={{Sostenibilidad: Manos a la obra}}
		,
	author={{
			Cemex
		}}
		
		
			,
	year={2017}
		
	
	,
	note={Recuperado el 16 de marzo de 2017 de}

}

@book{b10,
	
	
		,
	title={{No te hagas güey}}
		,
	author={{
			CervecerosDe
		} and {
			México
		}}
		
		
		
			,
	year={2017}
		
	
	,
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}

@book{b11,
	
	
		,
	title={{Fundación Cinépolis}}
		,
	author={{
			Cinépolis
		}}
		
		
			,
	year={2017}
		
	
	,
	note={Recuperado el 6 de marzo de 2017 de}

}

@incollection{b12,
	
	
		,
	title={{Up, up and away: social marketing breaks free}}
		,
	author={{
			SDibb
		}}
		10.1080/0267257X.2014.943264
	
	
		,
	journal={{Journal Of Marketing Management}}
		
			30
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	year={2014}
		
	

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@incollection{b13,
	
	
		,
	title={{Are brands forever? How brand knowledge and relationships affect current and future purchases}}
		,
	author={{
			FEsch
		} and {
			TLangner
		} and {
			HSchmitt
		} and {
			P&geus
		}}
		
		
		
		10.1108/10610420610658938
		
	
	
		,
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			15
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@book{b14,
	
	
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	title={{Millennials: Impact of their Behaviour on Global Consumer Markets}}
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	author={{
			Euromonitor
		}}
		
			,
	year={2015}
		
	

}

@book{b15,
	
	
		,
	title={{Why population insights matter for business strategy}}
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	author={{
			Euromonitor
		}}
		
			,
	year={2016}
		
	
	,
	note={Recuperado el 6 de marzo de 2017 de Euromonitor Passport database}

}

@book{b16,
	
	
		,
	title={{Identifying Growth Opportunities in Apparel and Footwear Recuperado el 21 de marzo de 2017 de Euromonitor Passport database}}
		,
	author={{
			Euromonitor
		}}
		
			,
	year={2017}
		
	

}

@incollection{b17,
	
	
		,
	title={{Corporate Social Responsibility Theories: Mapping the Territory}}
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			53
			
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@book{b18,
	
	
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@incollection{b19,
	
	
		,
	title={{How Does Corporate Social Responsibility Create. 21. Value for Consumers?}}
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	author={{
			TGreen
		} and {
			JPeloza
		}}
		
	
	
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	journal={{Journal of Consumer Marketing}}
		
			28
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	year={2011}
		
	

}

@book{b20,
	
	
		,
	title={{Social marketing: Why should the devil have all the best tunes}}
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	author={{
			GHastings
		}}
		
			,
	year={2007}
			,
	publisher={Butterworth-Heinemann}
			,
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@incollection{b21,
	
	
		,
	title={{The big shift: the next generation has arrived}}
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	author={{
			MHood
		}}
	
	
		,
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			,
	year={2012. January}
		
	

}

@book{b22,
	
	
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	title={{Introduction to Qualitative Market Research}}
		,
	author={{
			ME GImms
		}}
		
		
			,
	year={2002}
			,
	publisher={SAGE Publications}
			,
	address={London}
		
	

}

@book{b23,
	
	
		,
	title={{A Conceptual Framework for Understanding the Effects of Corporate Social Marketing on Consumer Behavior}}
		,
	author={{
			YInoue
		} and {
			AKent
		}}
		
		10.1007/s10551-013-1742-yISO
		
		
			,
	year={2013. 2010}
			,
	publisher={Springer Science+Business Media}
		
	
	,
	note={ISO 26000:2010 -Guidanceon social responsibility. Recuperado el 22 de febrero de 2017 de}

}

@book{b24,
	
	
		,
	title={{Marketing Management}}
		,
	author={{
			KKarunakaran
		}}
		
		
			,
	year={2007}
			,
	publisher={Himalaya Publishing House}
			,
	address={Mumbai, IN}
		
	
	,
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}

@book{b25,
	
	
		,
	title={{Social Marketing, Improving The Quality of Life}}
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	author={{
			PKotler
		} and {
			NRoberto
		} and {
			NLee
		}}
		
		
		
			,
	year={2002}
			,
	publisher={Sage Publication Inc}
		
	

}

@incollection{b26,
	
	
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	title={{Best of breed: When it comes to gaining a market edge while supporting a social cause, corporate social marketing leads the pack}}
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	author={{
			PKotler
		} and {
			NLee
		}}
		
	
	
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@incollection{b28,
	
	
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	title={{The Adoption of the Green Marketing Generation}}
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			FÁvila
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		}}
		
		
	
	
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@book{b29,
	
	
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	title={{Investigación de mercados}}
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			Naucalpan de Júarez, Estado de México: Pearson Educación de México
		
	

}

@incollection{b30,
	
	
		,
	title={{Artículo: Impacto de la responsabilidad social empresarial en el comportamiento de compra y disposición a pagar de consumidores bogotanos}}
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		} and {
			E&reficco
		}}
		
		10.1016/j.estger.2015.10.001
	
	
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	year={2014}
		
	

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@incollection{b31,
	
	
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	title={{Do Consumers Expect Companies to Be Socially Responsible? The Impact of Corporate Social Responsibility on Buying Behavior}}
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	author={{
			LMohr
		} and {
			DWebb
		} and {
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		}}
		
		
	
	
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	title={{Designing funded qualitative research}}
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@incollection{b33,
	
	
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	title={{Impact of CSR initiatives on consumer behavior}}
		,
	author={{
			PMuralidharan
		} and {
			CMadhavi
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			S&ramanan
		}}
		
		
	
	
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	journal={{CLEAR International Journal of Research in Commerce & Management}}
		
			4
			3
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	year={2013}
		
	

}

@incollection{b34,
	
	
		,
	title={{Using a hierarchy-ofeffects approach to gauge the effectiveness of corporate social responsibility to generate goodwill toward the firm: financial versus nonfinancial impact}}
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			CVogel
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}

@incollection{b35,
	
	
		,
	title={{Why sustainability is now the key driver of innovation}}
		,
	author={{
			RNidumolu
		} and {
			CPrahalad
		} and {
			M&rangaswami
		}}
		
		
	
	
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	journal={{Harvard Business Review}}
		
			,
	year={2009. September 57 -64}
		
	

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@book{b36,
	
	
		,
	title={{Evolución y alcances del concepto de responsabilidad social1}}
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	author={{
			LPortales
		} and {
			CGarcía De La Torre
		}}
		
		09/15
		
			,
	year={2009}
		
	

}

@incollection{b37,
	
	
		,
	title={{Trans theoretical therapy: Toward a more integrative model of change}}
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			JProchaska
		} and {
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		10.1037/h0088437
	
	
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	journal={{Psychotherapy: Theory, Research & Practice}}
		
			
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}

@incollection{b38,
	
	
		,
	title={{Chinese consumers perception of corporate social responsibility (CSR)}}
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	author={{
			BRamasamy
		} and {
			MYeung
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	journal={{Journal of Business Ethics}}
		
			88
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	year={2009}
		
	

}

@incollection{b39,
	
	
		,
	title={{Experimental methods in market research}}
		,
	author={{
			LRyals
		} and {
			HWilson
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	journal={{International Journal of MarketResearch}}
		
			47
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}

@book{b40,
	
	
		,
	title={{Mercado Soriana Uniendo Corazones}}
		,
	author={{
			Soriana
		}}
		
		
			,
	year={2017}
		
	
	,
	note={Recuperado el 16 de marzo de 2017 de}

}

@incollection{b41,
	
	
		,
	title={{The Correlation of CSR and Consumer Behavior: A Study of Convenience Store}}
		,
	author={{
			Shwu-Ing & Hsin-Feng
		}}
		10.5539/ijms.v6n6p66
	
	
		,
	journal={{International Journal of Marketing Studies}}
		
			6
			,
	year={2014}
		
	
	,
	note={6th ser}

}

@incollection{b42,
	
	
		,
	title={{Longitudinal study of Green Marketing strategies that influence millennials}}
		,
	author={{
			KSmith
		} and {
			TBrower
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		,
	journal={{Journal of Strategic Marketing}}
		
			20
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			,
	year={2012}
		
	

}

@book{b43,
	
	
		,
	title={{Improving Lives.TOMS Giving}}
		,
	author={{
			Toms
		}}
		
		
			,
	year={2017}
		
	

}

@incollection{b44,
	
	
		,
	title={{Green marketing: making sense of the situation}}
		,
	author={{
			LVermillion
		} and {
			JPeart
		}}
		
	
	
		,
	booktitle={{Allied Academies International Conference: Proceedings of the Academy of Marketing Studies}}
				
			,
	year={2010}
			15
			
		
	

}

@book{b45,
	
	
		,
	title={{Fundación Xignux}}
		,
	author={{
			Xignux
		}}
		
		
			,
	year={2016}
		
	
	,
	note={Recuperado el 16 de marzo de 2017 de}

}