@incollection{,
	
					
					
					9EB60CAC021E879A94CDBEDF33890DCC
				,
	author={{Moise AbbaPatou} and {HalidouMamoudou} and {TchignabeDaniel}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}2041321
}

@incollection{b0,
	
	
		,
	title={{« Consumer Evaluations of Brand Extensions »}}
		,
	author={{
			D-A. &Aaker
		} and {
			KLKeller
		}}
		
	
	
		,
	journal={{Journal of Marketing}}
		
			54
			
			,
	year={1990. January}
		
	

}

@incollection{b1,
	
	
		,
	title={{«The effects of sequential introduction of brand extensions}}
		,
	author={{
			DAAaker
		} and {
			KLKeller
		}}
		
	
	
		,
	journal={{Journal of Marketing Research}}
		
			29
			
			,
	year={1992. February}
		
	

}

@book{b2,
	
	
		,
	title={{«The Effects of Context and Part-Category Cues on the Recall of}}
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	author={{
			JWAlba
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			AChattopadhyay
		}}
		
		
			,
	year={1985. August}
			22
			
		
	

}

@book{b3,
	
	
		,
	title={{Le nom de marque: création et stratégie de marque}}
		,
	author={{
			MBotton
		} and {
			JJCegarra
		}}
		
		
			,
	year={1990}
			,
	address={Paris, McGraw-Hill}
		
	

}

@incollection{b4,
	
	
		,
	title={{« A process-tracing of Brand extension evaluation}}
		,
	author={{
			DBoush
		} and {
			BLoken
		}}
		
	
	
		,
	journal={{Journal of Marketing Research}}
		
			28
			
			,
	year={1991. February 1991}
		
	

}

@incollection{b5,
	
	
		,
	title={{«The importance of the brand in brand extension}}
		,
	author={{
			S-MBroniarczyk
		} and {
			J-WAlba
		}}
		
	
	
		,
	journal={{Journal of Marketing Research}}
		
			31
			
			,
	year={1994}
		
	

}

@book{b6,
	
	
		,
	author={{
			J-JCegarra
		} and {
			DMerunka
		}}
		
		,
	title={{« Les extensions de marque: Concepts et modèles », Recherches et Applications en Marketing}}
				
			,
	year={1993}
			8
			
		
	

}

@book{b7,
	
	
		,
	title={{« Le territoire de marque: gestion des risques liés à l'extension de marque » Paru dans La Marque}}
		,
	author={{
			J-LChandon
		} and {
			SChangeur
		}}
		
		
			,
	year={1996}
			,
	address={Paris}
		
	
	,
	note={Institut de Recherches et d'Etudes Publicitaires}

}

@incollection{b8,
	
	
		,
	title={{Une analyse de structure de marché sur la base de la mesure de l'ensemble évoqué}}
		,
	author={{
			JLChandon
		} and {
			AStrazzieri
		}}
		
	
	
		,
	journal={{Recherche et Applications en Marketing}}
		
			1
			
			,
	year={1986}
		
	

}

@incollection{b9,
	
	
		,
	title={{« Le territoire produit: étude des frontières cognitives de la marque}}
		,
	author={{
			SChangeur
		} and {
			J.-LChandon
		}}
		
	
	
		,
	booktitle={{Recherche et Applications en Marketing}}
		
			10
			2
			
			,
	year={1995}
		
	

}

@book{b10,
	
	
		,
	title={{«Le territoire de Marque: proposition et test d'un modèle basé sur la mesure des associations des marques}}
		,
	author={{
			SChangeur
		}}
		
			,
	year={1999}
			,
	address={IAE Aix Marseille III}
		
	
	,
	note={Thèse de doctorat en Sciences de Gestion}

}

@incollection{b11,
	
	
		,
	title={{«A paradigm for developing better measures of marketing constructs}}
		,
	author={{
			GAChurchill
		}}
	
	
		,
	journal={{Journal of Marketing Research}}
		
			16
			
			,
	year={1979. February}
		
	

}

@incollection{b12,
	
	
		,
	author={{
			P-ADacin
		} and {
			D-CSmith
		}}
		
	
	
		,
	booktitle={{The}}
				
			,
	year={1994. May 1994}
			31
			229
		
	

}

@incollection{b13,
	
	
		,
	title={{Une variable médiatrice du report d'achat: la procrastination}}
		,
	author={{
			DDarpy
		}}
	
	
		,
	booktitle={{Actes du 13ème congrès de l'AFM. 13 ème congrès international de l'AFM}}
				s du 13ème congrès de l'AFM. 13 ème congrès international de l'AFMToulouse
		
			,
	publisher={AFM}
			,
	year={1997}
		
	

}

@incollection{b14,
	
	
		,
	title={{L'extension des marques et des enseignes: cadre conceptuel et problématique managériale}}
		,
	author={{
			SDimitriadis
		}}
	
	
		,
	journal={{Recherche et Applications en Marketing}}
		
			8
			
			,
	year={1993}
		
	

}

@incollection{b15,
	
	
		,
	title={{Consumer buying intentions and purchase probability: an experiment in survey design}}
		,
	author={{
			FTJuster
		}}
	
	
		,
	journal={{Journal of the American Statistical Association}}
		
			61
			
			,
	year={1966}
		
	

}

@incollection{b16,
	
	
		,
	title={{Perceived Variability and Inferences about Brand Extensions}}
		,
	author={{
			FRKardes
		} and {
			CAllen
		}}
		
	
	
		,
	journal={{Advances in Consumer Research}}
		,
	editor={R.H}
		
			18
			,
	year={1991}
		
	

}

@book{b17,
	
	
		,
	title={{}}
		,
	author={{
			MRHolman
		} and {
			Salomon
		}}
		
		
			
			,
	address={Provo, Utah, Association for Consumer Research}
		
	

}

@book{b18,
	
	
		,
	title={{«Extension de marque et catégories cognitives: contribution expérimentale à l'évaluation de l'extension de marque}}
		,
	author={{
			RLadwein
		}}
		
			,
	year={1993}
		
	
	,
	note={Thèse de doctorat}
	,
	note={IAE de Lille}

}

@incollection{b19,
	
	
		,
	author={{
			RLadwein
		}}
	
	
		,
	booktitle={{Le comportement du consommateur et de l'acheteur »}}
				
			,
	year={1999}
		
	

}

@incollection{b20,
	
	
		,
	title={{Le jugement de typicalité dans l'évaluation de l'extension de marque}}
		,
	author={{
			RLadwein
		}}
	
	
		,
	journal={{Recherches et Applications Marketing}}
		
			9
			
			,
	year={1994}
		
	

}

@book{b21,
	
	
		,
	author={{
			RLadwein
		}}
		,
	title={{« Gammes de produits, gammes de prix et image prix », Décisions Marketing}}
				
			,
	year={1995}
			6
			
		
	

}

@incollection{b22,
	
	
		,
	title={{Catégories cognitives et jugement de typicalité en comportement du consommateur}}
		,
	author={{
			RLadwein
		}}
	
	
		,
	journal={{Recherche et Applications en Marketing}}
		
			10
			
			,
	year={1995}
		
	

}

@incollection{b23,
	
	
		,
	title={{« Diluting Brand Beliefs: When do brand extensions have negative impact}}
		,
	author={{
			BLoken
		} and {
			DRoedder-John
		}}
		
	
	
		,
	journal={{Journal of Marketing}}
		
			57
			
			,
	year={1993}
		
	

}

@book{b24,
	
	
		,
	title={{}}
		,
	author={{
			PJ AMccullagh
		} and {
			Nelder
		}}
		
		
			,
	year={1989}
			,
	publisher={Chapman and Hall}
			,
	address={London}
		
	
	,
	note={generalized linear models}

}

@book{b25,
	
	
		,
	title={{Etudes marketing avec SPSS, 5e édition}}
		,
	author={{
			NMalhotra
		}}
		
			,
	year={2007}
			,
	publisher={Pearson Education}
			683
			,
	address={Paris}
		
	

}

@incollection{b26,
	
	
		,
	title={{The Effect of Brand Extension Strategies upon Brand Image}}
		,
	author={{
			EMartinez
		} and {
			LDe Chernatony
		}}
		
	
	
		,
	journal={{Journal of Consumer Marketing}}
		
			21
			
			,
	year={2004}
		
	

}

@incollection{b27,
	
	
		,
	title={{«The negative impact of brand extensions on parent brand image}}
		,
	author={{
			EMartinez
		} and {
			JAPina
		}}
		
	
	
		,
	journal={{Journal of Product and Brand Management}}
		
			12
			7
			
			,
	year={2003}
		
	

}

@book{b28,
	
	
		,
	title={{« La stratégie d'extension de marque son impact sur la perception de la marque » Revue Française de Marketing}}
		,
	author={{
			GMichel
		}}
		176 -2000/1
		
			,
	year={2000}
		
	

}

@book{b29,
	
	
		,
	title={{Au coeur de la marque: gérer, développer et évaluer sa marque, Edition Dunod}}
		,
	author={{
			GMichel
		}}
		
			,
	year={2004}
			,
	address={Paris}
		
	

}

@book{b30,
	
	
		,
	title={{}}
		,
	author={{
			JMurphy
		}}
		
			,
	year={1990}
			,
	address={Brand Strategy, Cambridge UK, Director Books}
		
	

}

@incollection{b31,
	
	
		,
	title={{Generalized linear models}}
		,
	author={{
			JANelder
		} and {
			RW NWedderburn
		}}
		
	
	
		,
	journal={{Journal of the Royal Statistical Society}}
		
			135
			
			,
	year={1972}
		
	

}

@incollection{b32,
	
	
		,
	title={{« Composite branding alliances: an investigation of extensions feedback effects}}
		,
	author={{
			CPark
		} and {
			S-Y. &Jun
		} and {
			A-DShocker
		}}
		
		
	
	
		,
	journal={{Journal of Marketing Research}}
		
			33
			
			,
	year={1996. November}
		
	

}

@incollection{b33,
	
	
		,
	title={{A survey-based method for measuring and understanding brand equity and its extendibility}}
		,
	author={{
			CSPark
		} and {
			VSrinivasan
		}}
		
	
	
		,
	journal={{Journal of Marketing Research}}
		
			31
			
			,
	year={1994}
		
	

}

@incollection{b34,
	
	
		,
	title={{« Brand Equity and The Extendibility of Brand Name}}
		,
	author={{
			ARangaswamy
		} and {
			R-RBurke
		} and {
			T-AOliva
		}}
		
		
	
	
		,
	journal={{International Journal of Research in Marketing}}
		
			10
			1
			
			,
	year={1993}
		
	

}

@incollection{b35,
	
	
		,
	title={{The Effects of Experience with Brand Extensions on Parent Brand Knowledge}}
		,
	author={{
			DASheinin
		}}
	
	
		,
	journal={{Journal of Business Research}}
		
			49
			
			,
	year={2000}
		
	

}

@incollection{b36,
	
	
		,
	title={{Category Attribute Congruity, Brand Affect, and Brand Breath}}
	
	
		,
	journal={{Journal of Business Research}}
		
			31
			
		
	

}

@incollection{b37,
	
	
		,
	title={{« Brand extension: when you have to use them}}
		,
	author={{
			MSullivan
		}}
	
	
		,
	journal={{Management Science}}
		
			38
			
			,
	year={1992}
		
	

}

@incollection{b38,
	
	
		,
	title={{Measuring Image Spillovers in Umbrella-Branded Products}}
		,
	author={{
			MarySullivan
		}}
	
	
		,
	journal={{Journal of Business}}
		
			63
			
			,
	year={1990}
		
	

}

@incollection{b39,
	
	
		,
	title={{The Effects of Brand Positioning Strategies on Consumers'Brand and Category Perceptions; Some Insights From Schema Research}}
		,
	author={{
			MSujan
		} and {
			JRBettman
		}}
		
	
	
		,
	journal={{Journal of Marketing Research}}
		
			26
			
			,
	year={1989}
		
	

}

@incollection{b40,
	
	
		,
	title={{Consumer Evaluations of Brand Extensions: Further Empirical Results}}
		,
	author={{
			LSunde
		} and {
			RJBrodie
		}}
		
	
	
		,
	journal={{International Journal of Research in Marketing}}
		
			10
			
			,
	year={1993}
		
	

}

@incollection{b41,
	
	
		,
	title={{Measuring Image Spillovers in Umbrella-branded Products}}
		,
	author={{
			MSullivan
		}}
	
	
		,
	journal={{Journal of Business}}
		
			63
			
			,
	year={1990}
		
	

}

@incollection{b42,
	
	
		,
	title={{Les liens attachants: mesurer la force de l'attachement émotionnel des consommateurs à la marque}}
		,
	author={{
			MThomson
		} and {
			DJMacinnis
		} and {
			CWPark
		}}
		
		
	
	
		,
	journal={{Recherche et Applications en Marketing}}
		
			20
			
			,
	year={2005}
		
	

}

@incollection{b43,
	
	
		,
	title={{Does Loving a Brand Mean Loving Its Products? The Role of Brand-Elicited Affect in Brand Extension Evaluations}}
		,
	author={{
			CW MYeung
		} and {
			RSWyer
		}}
		
	
	
		,
	journal={{Journal of Marketing Research}}
		
			42
			
			,
	year={2005. November}
		
	

}

@incollection{b44,
	
	
		,
	title={{Consumer Perceptions of Price, Quality and Value: A Means-End Model and Synthesis of Evidence}}
		,
	author={{
			VZeithaml
		}}
	
	
		,
	journal={{Journal of Marketing}}
		
			52
			
			,
	year={1988}
		
	

}