Vol. 18 No. E5 (2018): GJMBR-E Marketing: Volume 18 Issue E5 | Global Journal of Management and Business Research

Vol. 18 No. E5 (2018): GJMBR-E Marketing: Volume 18 Issue E5

GJMBR-E Marketing: Volume 18 Issue E5

GJMBR-E Marketing: Volume 18 Issue E5

Published: 2018-03-15

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Articles

The Role of Social Media Marketing on Brand Equity - A Literature Review

Nisha Anupama Jayasuriya

25-33
A Study on Consumer Buying Behavior towards Foreign and Domestic Branded Apparels

Marzia Dulal

47-54
Exploring the Factors influencing Adoption of Internet Banking in Jaffna District

Sujatha Nethananthan

11-23
Marketing and Campaign Management via Social Networks and the Effects of Electronic Advertising

Foued Sabbagh

35-46
Impact of Electronic Customer Relationship Management on Customers Satisfaction of the Five Stars Hotels in Kuwait

Sulieman Ibraheem Shelash Al-Hawary, Faraj Mazyed Faraj Aldaihani, Nor Azman Bin Ali

1-10

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Title and Indices	All	Last five years
Citations	4303	4056
h-index	28	27
i10-index	109	101

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Type of License	Creative Commons
Open Access	Yes
Does the author retain unrestricted copyright?	Yes
Permanent article identifier	DOI (Digital Object Identifier)