@incollection{, F42E6582ECE73424FFBF7E45CFBDAF15 , author={{FouedSabbagh} and {University of Sousse}}, journal={{Global Journal of Management and Business Research}}, journal={{GJMBR}}2249-45880975-585310.34257/GJMBR, address={Cambridge, United States}, publisher={Global Journals Organisation}1853546 } @incollection{b0, , author={{ MBampo } and { MTEwing } and { DRMather } and { StewartDWallace } and { M }} , booktitle={{The effects of the social structure of digital networks on viral marketing performance}} , year={2008} 19 } @incollection{b1, , title={{« The effectiveness of branded mobile phone apps}} , author={{ SBellman } and { RFPotter } and { STreleaven-Hassard } and { RobinsonJ AVaran } and { D }} , journal={{Journal of Interactive Marketing}} 25 , year={2011} } @incollection{b2, , title={{« The influence of perceived product quality, relative price and risk on customer value and willigness to buy: A study of private label merchandise}} , author={{ JBeneke } and { RFlynn } and { TGreig } and { MMukaiwa }} , journal={{Journal of product & Brand management}} 22 3 , year={2013} } @incollection{b3, , author={{ GBlank } and { CLutz }} , booktitle={{Representativeness of social media in Great Britain: Investigating Facebook, LinkedIn, Twitter, Pinterest, Google+, and Instagram}} , year={2017} } @incollection{b4, , title={{« Facebook marketing campaign benchmarking for a franchised hotel}} , author={{ ChenLo } and { Y } and { FangC }} , journal={{International Journal of Comtemporary Hospitality Management}} , year={2017} } @book{b5, , title={{« Mining social networks for viral marketing}} , author={{ PDomingos }} , year={2005} , publisher={IEEE Intelligent Systems} } @incollection{b6, , title={{« The role of Youtube in the digitalization of TV : A case study of novel value co-creation practices at United Screens}} , author={{ EGriborn } and { DNylén }} , booktitle={{Proceedings of the 50 th Hawaii International Conference on System Sciences}} the 50 th Hawaii International Conference on System Sciences , year={2017} } @incollection{b7, , author={{ THennig-Thurau } and { MalthouseE CFriege } and { CGensler } and { SLobschat } and { LRangaswamy } and { ASkiera } and { B }} , booktitle={{The impact of new media on customer relationships}} , year={2010} 13 } @incollection{b8, , title={{« Tools of online marketing}} , author={{ MHossain } and { MRahman }} , journal={{International Journal of Science and Business}} 1 1 , year={2017} } @book{b9, , title={{« Mining opinion features in customer reviews », American Association for Artificial Intelligence}} , author={{ MHu } and { BLiu }} , year={2004} } @incollection{b10, , title={{« Twitter Power : Tweets as Economic word of mouth}} , author={{ BJJansen } and { MZhang }} , journal={{Journal of the American Society for Information Science and Technology}} 60 , year={2009} } @book{b11, , author={{ TJanusz }} , title={{Marketing on Social Networks : Twitter, MySpace and Facebook Demystified », Marketing on Social Networks}} , year={2009} 17 } @incollection{b12, , title={{« The value of internet commerce to the customer}} , author={{ RKeeney }} , journal={{Management Science}} 45 , year={1999} } @incollection{b13, , title={{« Next product to buy models for cross selling applications}} , author={{ AKnott } and { HayesA } and { NeslinS }} , journal={{Journal of Interactive Marketing}} 16 , year={2002} } @incollection{b14, , title={{« Measuring customer-based brand equity}} , author={{ WLassar } and { BMittal } and { ASharma }} , journal={{Journal of Consumer Marketing}} 12 4 , year={1995} } @book{b15, , author={{ TLevitt }} , title={{Marketing Intangible Products and Product Intangibles}} , year={1981} , note={The Cornell H. 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A Quarterly} } @incollection{b16, , title={{« Innovative ways companies are using design thinking}} , author={{ JLiedtka }} , journal={{Strategy & Leadership}} 42 , year={2014} } @incollection{b17, , title={{« Social media marketing strategies for career advancement : An analysis of LinkedIn}} , author={{ MMccabe }} , journal={{Journal of Business and Behavioral Sciences}} 29 , year={2017} } @incollection{b18, , title={{« Designing virtual customer environments for new product development : Toward a theory}} , author={{ SNambisan }} , journal={{Academy of Management Review}} 27 , year={2002} } @book{b19, , title={{« Les campagnes sur les moyens de communication sociale}} , author={{ FSabbagh }} , year={2017} , note={Study Documents} } @incollection{b20, , author={{ MSaravanakumar } and { SuganthaLakshmi } and { T }} , booktitle={{Social media marketing}} , year={2012} 9 } @incollection{b21, , title={{« Diffusion and success factors of mobile marketing}} , author={{ AScharl } and { ADickinger } and { JMurphy }} , journal={{Electronic Commerce Research and Applications}} 4 , year={2005} } @incollection{b22, , title={{« How Does Brand-related user-generated content differ across Youtube, Facebook, and Twitter ?}} , author={{ ANSmith } and { EFischer } and { CYongjian }} , journal={{Journal of Interactive Marketing}} 26 , year={2012} } @incollection{b23, , title={{« The hybrid studio introducing Google+ as a blended learning platform for architectural design studio teaching »}} , author={{ NSteino } and { MKhalid }} , journal={{Journal of problem based learning}} 5 , year={2017} }