@incollection{,
	
					
					
					1F83821AA7E84573E5B55E81F9FEFB2D
				,
	author={{Nisha AnupamaJayasuriya} and {Management and Science University, Malaysia, Sri Lanka Institute of Information Technology, Sri Lanka,}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1852533
}

@book{b0,
	
	
		,
	title={{Managing brand equity : capitalizing on the value of a brand name}}
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	author={{
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	year={1991}
		
	

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	title={{The Impact of Social Media Marketing on Brand Equity : An Empirical Study on Mobile Service Providers in Jordan}}
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	author={{
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			AAlhadid
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}

@incollection{b2,
	
	
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	title={{Business Value of Facebook: A Multiple Case Study from a Developing Country}}
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	author={{
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}

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	title={{Impact of Social Media Use on Brand Equity of Magazine}}
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			RBabac
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	year={2011}
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@incollection{b4,
	
	
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@incollection{b5,
	
	
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	title={{Are social media replacing traditional media in terms of brand equity creation?}}
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}

@incollection{b7,
	
	
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	title={{Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing}}
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	author={{
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			SGensler
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			PS HLeeflang
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}

@incollection{b8,
	
	
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	title={{The Impact of Social Media Marketing on Brand Loyalty}}
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	author={{
			?EErdo?mu?
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}

@incollection{b9,
	
	
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	title={{Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior}}
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	author={{
			BGodey
		} and {
			AManthiou
		} and {
			DPederzoli
		} and {
			JRokka
		} and {
			GAiello
		} and {
			RDonvito
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			RSingh
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@incollection{b10,
	
	
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	title={{Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?}}
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	author={{
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			GWalsh
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@incollection{b11,
	
	
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	title={{The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook}}
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	author={{
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	title={{Facebook World Stats and Penetration in the World -Facebook Statistics}}
		
	
	
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}

@book{b13,
	
	
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	title={{Shopping Fashion Online: An enormous opportunity for entrepreneurs but are we ready yet?-Lanka Business Online}}
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			AKambrugamuwa
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	year={2015. October 24. 2017}
		
	

}

@incollection{b14,
	
	
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	title={{Users of the world, unite! The challenges and opportunities of Social Media}}
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	author={{
			AMKaplan
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}

@incollection{b15,
	
	
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	title={{Brand-related}}
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	author={{
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	year={2013}
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}

@incollection{b16,
	
	
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	title={{Do Social Media Marketing Activities Increase Brand Equity ? Brand equity}}
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	author={{
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	year={2015}
		
	
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	note={Management and Social Sciences}

}

@incollection{b17,
	
	
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	title={{Conceptualizing, Measuring, and Managing Customer-Based Brand Equity}}
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	author={{
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}

@incollection{b18,
	
	
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	title={{Social media? Get serious! Understanding the functional building blocks of social media}}
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	author={{
			JHKietzmann
		} and {
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			IPMccarthy
		} and {
			BSSilvestre
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}

@book{b19,
	
	
		,
	title={{Unpacking the social media}}
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	author={{
			JHKietzmann
		} and {
			BSSilvestre
		} and {
			IPMccarthy
		} and {
			LFPitt
		}}
		
		
		
		
			,
	year={2012}
		
	

}

@incollection{b20,
	
	
		,
	title={{Effect of Social Media Marketing on Brand Equity of Online Companies}}
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	author={{
			SKavisekera
		} and {
			NAbeysekera
		}}
		
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	journal={{Management and Marketing Journal}}
		
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	note={Journal of Public Affairs}

}

@incollection{b21,
	
	
		,
	title={{Impacts of Luxury Fashion Brand's Social Media Marketing on Customer Relationship and Purchase Intention}}
		,
	author={{
			AJKim
		} and {
			EKo
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		10.1080/20932685.2010.10593068
		
	
	
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	journal={{Journal of Global Fashion Marketing}}
		
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}

@incollection{b22,
	
	
		,
	title={{Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand}}
		,
	author={{
			AJKim
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		10.1016/j.jbusres.2011.10.014
		
	
	
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@incollection{b23,
	
	
		,
	title={{Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand}}
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	author={{
			AJKim
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		10.1016/j.jbusres.2011.10.014
		
	
	
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}

@incollection{b24,
	
	
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	title={{To be or not to be in social media: How brand loyalty is affected by social media?}}
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	author={{
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			MORichard
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}

@incollection{b25,
	
	
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	title={{Enterprise Social Media: Definition, History, and Prospects for the Study of Social Technologies in Organizations}}
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	author={{
			PMLeonardi
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			CSteinfield
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		10.1111/jcc4.12029
		
	
	
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@book{b26,
	
	
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	title={{Is Social Advertising Effective? Influence of Brand Content on Brand Purchase Intention and Brand Information Diffusion. Research-in-Progress Papers}}
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	author={{
			LLou
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@book{b27,
	
	
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	title={{Facebook Marketing What is Facebook Marketing?}}
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	author={{
			OrgMarketing-Schools
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	year={2012. November 17. 2017}
		
	

}

@incollection{b28,
	
	
		,
	title={{Opportunities for Innovation in Social Media Analytics}}
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	author={{
			WWMoe
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}

@incollection{b29,
	
	
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	title={{Using Social Media As Historical Marketing Tool For Heritage Sites In Eastern New York State}}
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	author={{
			MSPepe
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		10.19030/jabr.v33i1.9873
		
	
	
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}

@incollection{b30,
	
	
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	title={{Influence of Social Media Marketing on the Brand Image of Organizations in the Hospitality Industry of Sri Lanka}}
		,
	author={{
			GRPerera
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			IPerera
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		10.4018/ijabim.2016010103
		
	
	
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	journal={{International Journal of Asian Business and Information Management}}
		
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}

@incollection{b31,
	
	
		,
	title={{Maximizing Business Performance and Efficiency Through Intelligent Systems}}
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	author={{
			RRRamsaran-Fowdar
		} and {
			SFowdar
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			OPRishi
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			ASharma
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		10.7903/cmr.971033
		
	
	
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	note={The Implications of Facebook Marketing for Organizations}

}

@incollection{b32,
	
	
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	title={{Social Media Marketing}}
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	author={{
			MSaravanakumar
		} and {
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}

@incollection{b33,
	
	
		,
	title={{Effects of social media communication on brand equity and brand purchase intention}}
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	author={{
			BSchivinski
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}

@incollection{b34,
	
	
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}

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@book{b36,
	
	
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			CTreadaway
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@incollection{b37,
	
	
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	title={{The Impact of Social Media Towards Brand Equity: An Empirical Study of Mall X. iBuss}}
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}

@incollection{b38,
	
	
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	title={{Brand relationships through brand reputation and brand tribalism}}
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@book{b39,
	
	
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	title={{Consumer based brand equity in the 21st century: an examination of the role of social media marketing}}
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			FMuniz
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@book{b40,
	
	
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	title={{Social Media Marketing and Consumer-Based Brand Equity: The Role of Brand Experience Among Millennials In Online Fashion Communities}}
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}

@book{b41,
	
	
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	title={{The Role of Social Media Marketing on Brand Equity-A Literature Review}}
		
	

}