Abstract

This study helps to inquest the factors which affects the buying behavior of consumers towards foreign and domestic branded apparels The data was collected by distributing the globally accepted structured questionnaire among the respondents who presently living in Dhaka Metropolitan city and regular buyers of apparels of different brands-foreign or local Convenience sampling method was used with sample size of 200 consumers for data collection Descriptive statistics was used to analyse the research objectives The result of this study offers sagacity and evidence about the relationship between the components which impact consumer buying behavior for branded apparels Finally it is concluded in the present study that many factors are affiliated for buying any kinds of apparels regarding brand performance purchase intention consumer s evaluation alongside consumer s demographic and economic factors