Vol. 19 No. E7 (2019): GJMBR-E Marketing: Volume 19 Issue E7 | Global Journal of Management and Business Research

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Vol. 19 No. E7 (2019): GJMBR-E Marketing: Volume 19 Issue E7

GJMBR-E Marketing: Volume 19 Issue E7

GJMBR-E Marketing: Volume 19 Issue E7

Published: 2019-12-10

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Articles

The Impact of Social Influence, Self-Efficacy, Perceived Enjoyment, and Individual Mobility on Attitude toward use and Intention to use Mobile Payment of Ovo

Zelly Alfany, Akhmad Saufi, Lalu Edy Herman Mulyono

1-8
Impact of Self Service Technology on Customer Behavioral Intention: Case of Intercity Railway Service in Sri Lanka

Perera. K.N. S, Packeer.T. A, Shilpa.Y, Rupasinghe. U.M, Kahandawaarachchi. C

9-24
Pricing Strategies for Each Stage of Product Life Cycle (A Study of Nigeria Bottling Company, Owerri Imo State).

Okwara C.C., Iwuoha B.C., Onyeme Linus. N.

25-40
Effect of Experiential Marketing on Word of Mouth with Satisfaction as Intervening Variable (Study at Go-Jek Customer in Mataram)

Made Aristiawan S. A., Dwi Putra Buana S., Handry Sudiartha A.

41-48
Challenges of Distribution Services through Electronic Channels (A Study of MTN Owerri, Imo State, Nigeria)

Okwara C.C., Emmanuel Nlemchukwu C., Onyeme Linus. N.

49-59

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Title and Indices	All	Last five years
Citations	4303	4056
h-index	28	27
i10-index	109	101

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Type of License	Creative Commons
Open Access	Yes
Does the author retain unrestricted copyright?	Yes
Permanent article identifier	DOI (Digital Object Identifier)