The Impact of Social Influence, Self-Efficacy, Perceived Enjoyment, and Individual Mobility on Attitude toward use and Intention to use Mobile Payment of Ovo
Keywords:
social influence; self-efficacy; perceived enjoyment; individual mobility; attitude toward use; and intention to use
Abstract
This study aims to determine the effect of social influence, self-efficacy, perceived enjoyment, and individual mobility on attitude toward the use, as well as the effect of perceived enjoyment and individual mobility on the intention to use, and the effect of attitude toward use on the intention to use. This type of research uses quantitative research. Data were collected from 125 OVO application users in Indonesia who met the criteria determined by the researcher. Data were collected by a questionnaire distributed online and Analyzed using Structural Equation Modeling (SEM) with Amos software. The Results Showed that attitude toward OVO was influenced by self-efficacy and individual mobility but not influenced by social influences and perceived enjoyment. Furthermore, the intention of OVO users is influenced by perceived enjoyment, individual mobility, and attitude.
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2019-12-10
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