Challenges of Distribution Services through Electronic Channels (A Study of MTN Owerri, Imo State, Nigeria)

Abstract

The study aim at investigating distribution by electronic channels specifically in Nigeria, Owerri, Imo state to be precise. To give direction to the study, two objectives with corresponding research questions and two hypotheses were formulated. Integrating customer value-based pricing strategies, competition-based pricing strategies and cost-based pricing strategies with price levels (high and low) and performance with respect to profitability. The results indicate that the profitability of the surveyed companies is positively affected by value-based pricing strategy and high price levels while it is negatively affected by low price levels. Such findings indicate that pricing policies influence the profitability of organizations and therefore, a more strategic look at the pricing process may constitute one aspect that cannot be overlooked by managers.