Articles

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  Role of Women in Purchasing FMCG Products in Rural Markets

  Sonali Gedam

  15-17

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  Customers#x2019; Perception towards Online Shopping in Jordan

  Dr. Atalla Fahed Al-Serhan

  1-13

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  The Impact of Social Media Marketing towards the Purchase Intention among Generation Y and Z with Reference to Franchise Fast Food Industry in Colombo District

  Separamadu H. N.Lakchan V. A. S. M, Jayasinghe M. A. N. D, Dharmagunawardhana P.V. M. S. D., Samarasinghe H.M.U.S.R, Rathnayake, Rathnayake R.M.N.M

  19-37

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  Does Customer Perceived Satisfaction Determine Profit? Evidence from the Mobile Telecommunication Sector in Bamenda, Cameroon.

  Tchatat Kezeta Bili Samuel, Badjo Ngongue Martial Annicet

  39-49

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