@incollection{,
	
					
					
					1AE09FEFE02697DF79D2399B1A4D4409
				,
	author={{SonaliGedam}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}2111517
}

@book{b0,
	
	
		,
	title={{Marketing Management -A south Asian Perspective}}
		,
	author={{
			PhilipKotler
		}}
		
			,
	publisher={Prentice Hall}
		
	

}

@book{b1,
	
	
		,
	author={{
			C R AndKothari
		} and {
			GauravGarg
		}}
		
		,
	title={{Research Methodology Methods and Techniques -Third Edition}}
				
	

}

@book{b2,
	
	
		,
	title={{The Rural Marketing Book}}
		,
	author={{
			Pradeep;Kashyap
		} and {
			SiddharthRaut
		}}
		
		
			,
	publisher={Pearson}
		
	
	,
	note={Third Edition}

}

@book{b3,
	
	
		,
	title={{Rural Marketing -Challenges and Opportunities}}
		,
	author={{
			Dinesh;Kumar
		} and {
			PunamGupta
		}}
		
		
			,
	publisher={Sage Publications}
			,
	address={California US}
		
	

}

@book{b4,
	
	
		,
	title={{Consumer Behaviour and Rural Marketing in India}}
		,
	author={{
			MeenuAggarwal
		}}
		
			,
	publisher={New Century publications}
			,
	address={New Delhi}
		
	

}