Vol. 23 No. E1 (2023): GJMBR-E Marketing: Volume 23 Issue E1 | Global Journal of Management and Business Research

Vol. 23 No. E1 (2023): GJMBR-E Marketing: Volume 23 Issue E1

GJMBR-E Marketing: Volume 23 Issue E1

GJMBR-E Marketing: Volume 23 Issue E1

Published: 2023-05-12

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Articles

Understanding the Age Differences in Adopting WFTs: An Extension of the UTAUT2 Model

Mohammad Alauddin

1-19
Traditional Marketing and Digital Marketing in Bangladesh Context

Md. Dipu, Md. Moslah Uddin

33-35
Brand Positioning and the Consumer Mind Case Study: Maggi Noodles

Manya Sinha

49-54
A Data-Driven Approach and Framework to Social Media Strategy and Performance Measurement for Brands

Shashank Katare

77-85
- Article PDF
Methodological Nature and Epistemological Bases of Qualitative Studies in Marketing

Janaína Gularte Cardoso, Kleiton Luiz Nascimento Reis, Martin de La Martiniere Petroll, Rudimar Antunes da Rocha

21-32
Effects of Corporate Social Responsibility on Customer Loyalty: The Case Study of Beverage Consumption in Vietnam

Dien Pham, Huyen Le

37-48
Customer Loyalty in the Fitness Club Industry: The Role of Club Communication, Customer Expectation, and Perceived Service Quality

Mohammad Alauddin

55-76
- Article PDF

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Title and Indices	All	Last five years
Citations	4303	4056
h-index	28	27
i10-index	109	101

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Type of License	Creative Commons
Open Access	Yes
Does the author retain unrestricted copyright?	Yes
Permanent article identifier	DOI (Digital Object Identifier)