@incollection{, 1622B3091B60DF7176DA7BA10B6FB2D9 , author={{Janaína GularteCardoso} and {Kleiton Luiz NascimentoReis} and {Martin de La MartinierePetroll} and {Rudimar Antunes daRocha}}, journal={{Global Journal of Management and Business Research}}, journal={{GJMBR}}2249-45880975-585310.34257/GJMBR, address={Cambridge, United States}, publisher={Global Journals Organisation}2312132 } @book{b0, , title={{Method in the natural and social sciences: quantitative and qualitative research}} , author={{ Alves-Mazzotti } and { FAj; Gewandsnajder }} , year={1999} , publisher={Pioneer} , address={São Paulo} } @incollection{b1, , title={{On making marketing science more scientific: role of orientations, paradigms, metaphors, and puzzle solving}} , author={{ JohannArndt }} , journal={{Journal of Marketing}} 49 3 , year={1985} } @book{b2, , author={{ Bandeira-De-Mello } and { Rodrigo }} , title={{Qualitative research software. Qualitative research in organizational studies: paradigms, strategies and methods}} São Paulo , publisher={Saraiva} , year={2006} } @incollection{b3, , title={{Organizations: a dialectical point of view}} , author={{ JKBenson }} , booktitle={{Séguin, F. and Chanlat, JF L'analyse des organisations: une anthologie sociologique. Take I. Montreal: Gaëtan-Morin}} , year={1983} } @book{b4, , title={{Brand Love in the Cosmetics Sector: A Comparative Analysis of Global Brand Resellers in Brazil and Mexico. Brazilian Magazine of Marketing}} , author={{ MariaBernardo } and { Helena }} , year={2018} 17 } @incollection{b5, , title={{Brief Considerations on the Epistemology of Marketing. XV SEMEAD-SEMINARS IN ADMINISTRATION}} , author={{ Dlt;Boava } and { FmfMacêdo }} , journal={{Anais}} , year={2012} , address={São Paulo} } @incollection{b6, , title={{Critical Theory: fundamentals and possibilities for research ineducational evaluation}} , author={{ MaryÂngelaBrandalise } and { Teixeira }} , journal={{PESQUISEDUCA}} } @incollection{b7, , title={{}} , journal={{Electronic Journal, v}} 9 17 , year={2017} } @book{b8, , title={{Quantity and quality in social research}} , author={{ AlanBryman }} , year={1988} , publisher={Unwin Hyman} , address={London} } @incollection{b9, , title={{Critical marketing theory: the blueprint?}} , author={{ DBurton }} , journal={{European Journal of Marketing}} 35 5/6 , year={2001} } @book{b10, , author={{ DJCahill }} , title={{When to use Qualitative Methods: how about at the midpoint? Marketing News}} Chicago, IL , year={Jan. 1998} 32 } @book{b11, , title={{Marketing! Where is the Paradigm? Brazilian Magazine of Marketing}} , author={{ JuniorCastro } and { DeosirFlávio Lobo } and { De }} , year={2015} 14 } @incollection{b12, , title={{Qualitative Research: evolution and criteria}} , author={{ GabrielChueke } and { ;Vouga } and { ManolitaLima } and { Correia }} , journal={{Academic Space Magazine}} 11 128 , year={2012} } @incollection{b13, , title={{Provisional society -perspectives of a dialectical procedural methodology}} , author={{ PDemo }} , journal={{Scientific Methodology in Social Sciences}} , year={1985} , publisher={Atlas} , address={São Paulo} } @incollection{b14, , title={{The Discipline and Practice of Qualitative Research}} , author={{ Nk;Denzin } and { YSLincoln } and { Introduction }} , booktitle={{Qualitative research design: theories and approaches}} , editor={ Nk;Denzin and YSLincoln } Porto Alegre , publisher={Artmed} , year={2006} } @incollection{b15, , title={{Method Discourse: Meditations; Objections and answers; The passions of the soul}} , author={{ ReneDescartes }} , booktitle={{São Paulo: Abril Cultural}} , publisher={Os Pensadores Collection} , year={1979} 2 } @incollection{b16, , title={{Critical Marketing: We need to talk about this}} , author={{ ApcDiniz }} , booktitle={{VII ANPAD Marketing Meeting}} , year={2016} } @book{b17, , title={{From the division of social work: the rules of the sociological method: suicide: the elementary forms of religious life}} , author={{ ÉmileDurkheim }} , year={1978} , publisher={Abril Cultural} , address={São Paulo} } @incollection{b18, , title={{Further theoretical development}} , author={{ EdwardEEvans-Pritchard }} , journal={{Social Anthropology. 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[After all, what is critical theory?}} , author={{ AmaroFleck }} , booktitle={{Principles: Philosophy Magazine (UFRN)}} , year={2017} 24 } @book{b22, , author={{ PaulFoulquié }} , title={{The dialectic.Lisbon: Europe-America}} , year={1978} } @book{b23, , title={{Critical theory: yesterday and today}} , author={{ BarbaraFreitag }} , year={1986} , publisher={Brasiliense} , address={São Paulo} } @incollection{b24, , title={{SAS The dialectic in education research: context elements}} , author={{ Gamboa }} , booktitle={{Educational research methodology}} , editor={ IFazenda } São Paulo , publisher={Cortez} , year={1997} } @book{b25, , title={{Epistemology of Research in Education, Campinas, Unicamp}} , author={{ SasGamboa }} , year={1987} , note={Doctoral thesis in Education} } @book{b26, , author={{ MGergen } and { Gergen }} , title={{NK Qualitative research: tensions and transformations. Qualitative research planning: theories and approaches}} Porto Alegre , publisher={ARTMED} , year={2006} 2 } @book{b27, , title={{Critical theory and resistance in education beyond reproduction theories}} , author={{ HenryGiroux }} , year={1986} , publisher={Voices} , address={Petropolis} } @incollection{b28, , title={{Competing paradigms in qualitative research}} , author={{ Eg;Guba } and { YSLincoln }} , booktitle={{Handbook of qualitative research}} , editor={ & YsNk Denzin and Lincoln } Thousand Oaks, CA , publisher={Sage} , year={1994} } @incollection{b29, , title={{Previous characterization of the dialectic}} , author={{ GGurvitch }} , journal={{Dialectics and sociology}} , year={1987} , publisher={Vertex} , address={Sao Paulo} } @book{b30, , title={{Some conceptual instruments; What is epistemology? In: Introduction to Epistemological Thinking}} , author={{ HiltonJapiassu }} , year={1991} , publisher={Francisco Alves} , address={Rio de Janeiro} } @incollection{b31, , title={{Critique of Pure Reason 4}} , author={{ ImmanuelKant }} , booktitle={{Petrópolis, RJ: Voices}} , year={2015} } @incollection{b32, , title={{Organization and administration: a systemic approach}} , author={{ FremontEKast } and { JamesERosenzweig }} , journal={{Pioneer}} , year={1992} } @incollection{b33, , title={{Kant, the apostle of pure reason and systematic criticism}} , author={{ MauricioKeinert } and { Cardoso }} , journal={{Mind, Brain and Philosophy}} 3 , year={2006} , publisher={Editora Duetto} } @incollection{b34, , title={{Rethinking critical theory and qualitative research}} , author={{ JoeLKincheloe } and { PeterMclaren }} , booktitle={{Qualitative research planning: theories and approaches}} , publisher={Porto Alegre: Bookman} , year={2006} } @incollection{b35, , title={{Formal logic}} , author={{ HLefebvre }} , booktitle={{Rio de Janeiro: Brazilian Civilization}} , year={1983} } @book{b36, , author={{ MauricioLima } and { Fernanda;Pozzebon De; Kraemer } and { CarlosRossi } and { AlbertoVargas }} , title={{The epistemological discussion in marketing 1990-2010. Brazilian Magazine of Marketing}} , year={2014} 13 } @incollection{b37, , title={{The functional theory}} , author={{ BronislawMalinowski }} , booktitle={{A scientific theory of culture}} Rio de Janeiro , publisher={Zahar} , year={1970} } @incollection{b38, , title={{AP Critical studies on marketing: survey of scientific production}} , author={{ Cms; PaesMaranhão } and { PaulaDe }} , journal={{R. Adm. FACES Journal}} 2 1 , year={2012} } @book{b39, , title={{GA Methodological approaches in research in the area of Administration. Management Magazine}} , author={{ Martins }} , year={1997} 32 } @book{b40, , title={{Conventional and non-conventional methodologies and research in administration. SP: Administration Research Notebook. V. 0, nº 0, 2nd sem}} , author={{ GilbertoMartins } and { De Andrade }} , year={1994} } @incollection{b41, , title={{Am I what I consume? Smartphones and the Extended Self in the Light of Technological Paradoxes}} , author={{ ValquíriaMartins } and { ;Marchezan Colatto } and { MartaOliveira } and { ;Olivia Rovedder De } and { KathianeCorso } and { Benedetti }} , journal={{Revista Brasileira de Marketing}} 17 3 , year={2018} } @incollection{b42, , title={{Production analysis of the Journal of Marketing from 2014 to 2016}} , author={{ AMotta } and { EIizuka }} , journal={{Revista Brasileira de Marketing}} 17 , year={Sep. 2018} } @book{b43, , title={{History of philosophy}} , author={{ UPadovani } and { LCastagnola }} , year={1990} , publisher={Improvements} , address={São Paulo} } @incollection{b44, , title={{Suggestions for a sociological treatise on organization theory}} , author={{ TalcottParsons }} , booktitle={{Complex organizations}} , editor={ AEtzioni } São Paulo , publisher={Atlas} , year={1967} } @incollection{b45, , title={{Beyond paradigms in Organizational Studies: The Circle of Epistemic Matrices}} , author={{ AnaPaula } and { Paula Paes } and { De }} , journal={{Cad. EBAPE. BR}} 14 1 , year={2016} } @incollection{b46, , title={{Conceptual Model for Evaluation of Marketing Communication in Consumer Franchises}} , author={{ RenataQueiroz } and { Steffanoni Bernardes } and { De }} , journal={{Revista Brasileira de Marketing}} 17 2 , year={2018} } @incollection{b47, , title={{On the concept of function in the social sciences}} , author={{ Radcliffe-Brown } and { AlfredR }} , booktitle={{Structure and function in primitive society}} , publisher={Petrópolis: Voices} , year={1973} } @book{b48, , title={{ReMark-Revista Brasileira de Marketing}} } @book{b49, , title={{Critical Theory-Introduction}} , author={{ Luiz;Repa } and { RichardEarth }} , year={2011} , publisher={CRH Notebook} 24 } @incollection{b50, , title={{The Voice of Consumers on Social Networks: Proposing an Effective Complaint Management Model for Companies}} , author={{ ThalesRímoli } and { ;Tosi } and { DanielaMelo } and { De Castro }} , journal={{Revista Brasileira de Marketing}} 17 1 , year={2018} } @incollection{b51, , title={{To be of use": Enhancing the utility of qualitative research}} , author={{ MargareteSandelowski }} , journal={{Nursing outlook}} 45 3 , year={1997} } @book{b52, , title={{paradigms and domain in marketing research in Brazil: an analysis of the national production of the discipline based on epistemic matrices. Administration: Teaching and Research}} , author={{ FernandaScussel } and { Bueno Cardoso } and { Power }} , year={2017} 18 } @incollection{b53, , title={{The critical paradigm and its conception of organization (free translation)}} , author={{ FSéguin } and { J.-FChanlat }} , booktitle={{L'analyse des organizations: une anthologie sociologique. Montreal: Gaëtan-Morin. Take I}} , year={1987} } @incollection{b54, , title={{The functionalist paradigm and its organizational conception}} , author={{ Francine;Séguin } and { Jean-FrancoisChanlat }} , booktitle={{L'analyse des organizations: une anthologie sociologique}} Montréal , publisher={Gaëtan Morin} , year={1987} } @incollection{b55, , title={{The emergence and development of management epistemologyinferences about the contribution to the improvement of management theory}} , author={{ MauricioServant }} , journal={{Organizacional Management Magazine}} 6 3 , year={2014} } @book{b56, , title={{Business Practices and the Greenwash Effect: An Analysis in the Beauty Care Context. Revista Brasileira de Marketing}} , author={{ VanessaSilva } and { ;Almeida Da } and { FlaviaScherer } and { ;Luciane } and { NataliaPivetta } and { Pavanelo }} , year={2018} 17 } @book{b57, , author={{ Mark;Tadajewski } and { DouglasBrownlie }} , title={{Critical marketing: A limit attitude. Critical marketing: Issues in contemporary marketing}} New Jersey , publisher={John Wiley & Sons} , year={2008} } @book{b58, , author={{ AugustoTriviños }} , title={{NS Introduction to social science research: qualitative research in education. São Paulo: Atlas}} , year={1987} } @incollection{b59, , title={{MMF for good qualitative research}} , author={{ MmfVieira ; Vieira } and { Zouain }} , journal={{DM Qualitative research in Administration. Rio de Janeiro: Editora FGV}} , year={2004} }