Vol. 19 No. E4 (2019): GJMBR-E Marketing: Volume 19 Issue E4 | Global Journal of Management and Business Research

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Vol. 19 No. E4 (2019): GJMBR-E Marketing: Volume 19 Issue E4

GJMBR-E Marketing: Volume 19 Issue E4

GJMBR-E Marketing: Volume 19 Issue E4

Published: 2019-07-17

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Articles

The Study on Brand Equity

Perera. K, Wijesekera. B, Priyadarshani. L, Kodippili. N, Jayasuriya. N. A

25-28
The Flipping of Traditional Economic Thinking: Contrasting the Working of Dwarf Green Market Thinking with That of Green Market Thinking to Highlight Main Differences and Implications

Lucio Munoz

1-9
Online Behavioral Advertising Avoidance in Online Retailing in Sri Lanka

U.P.R.P Udadeniya, M.M.H.H Yalegama, A.K.K.D Wickramasinghe, M. Y. S. S. Mannapperuma, Mrs. K.K.N.A Jayasuriya

11-15
Effect of Personal Selling on Consumer Impulse Buying Behaviors: Evidence from Selected Quoted Foods and Beverages Firms in Nigeria

Jacob Olubukola Oladipo

17-24
Developing Virtual Online Customers for Testing Virtual Online Sales Assistants

Ohud Almutairi, Abdullah Almuttiri

29-44
The Impact of Social Media Marketing on Customer Purchase Intention among the Fashion-Wear Customers in Sri Lanka

Sandunima K.K.C, Bandara H.B.J, Viduranga N.R.D, Kodagoda H.K., Jayasooriya. K.K.N.A

45-50
An Examination of the Celebrity Endorsement towards Consumer Purchase Intention, of Young Females in Sri Lanka (From a Case Study of Fairness Creams): A Pilot Study and Overview of the Findings

Randinithi Bandaranayake, P.S.C. Kularathne, H.C. Pathirage, D.P.S.H. Perera, Dr. Kingsley Bernard

51-57

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Title and Indices	All	Last five years
Citations	4303	4056
h-index	28	27
i10-index	109	101

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Type of License	Creative Commons
Open Access	Yes
Does the author retain unrestricted copyright?	Yes
Permanent article identifier	DOI (Digital Object Identifier)