@incollection{, EFCD3A01DA29F97A2C103FB84DA9357D , author={{Jacob OlubukolaOladipo} and {Ladoke Akintola University of Technology}}, journal={{Global Journal of Management and Business Research}}, journal={{GJMBR}}2249-45880975-585310.34257/GJMBR, address={Cambridge, United States}, publisher={Global Journals Organisation}1941724 } @incollection{b0, , title={{Consumer Buying Behavior: A literature Review}} , author={{ BAAbdul } and { MVelayutham }} , journal={{IOSR Journal of Business and Management}} 3 2 , year={2016} } @incollection{b1, , title={{Generations X and Y"s adoption of internet and internet banking in Nigeria: A qualitative study}} , author={{ EAgwu }} , journal={{International Journal of Online Marketing}} 2 4 , year={2012} } @book{b2, , author={{ AAkwasi }} ISSN 2224-3275 , title={{Effects of Advertising on Consumer Buying Behaviour: With Reference to Demand for Cosmetic Products in Bangalore, India. New Media and Mass Communication www.iiste.org}} , publisher={Paper} , year={2014} 27 } @book{b3, , title={{Advertising and promotion: An integrated marketing perspective}} , author={{ GEBelch } and { MABelch }} , year={2003} , publisher={The MCGraw-Hill Companies} , address={London} , note={6th ed.} } @book{b4, , title={{Core Concepts of Marketing: The Global Text Project is funded by the Jacobs Foundation}} , author={{ JBurnett }} , year={2008} , address={Zurich, Switzerland} } @book{b5, , title={{Marketing Communications: Edinburgh Business School Heriot-Watt University Edinburgh EH14 4AS United Kingdom}} , author={{ FChris } and { JBarbara }} , year={2011} } @incollection{b6, , title={{Retail store merchandise, display and their influence on consumer impulse buying behaviour in North-West Nigeria}} , author={{ EEffiong } and { BPaul }} , journal={{British Journal of Marketing Studies}} 3 5 , year={2015} } @incollection{b7, , title={{Consumers' Attitude towards Advertising}} , author={{ UCEze } and { CHLee }} , journal={{International Journal of Business and Management}} 7 13 , year={2012} } @book{b8, , title={{the impacts of sales promotion on organizational performance a case study of Guinness Ghana Breweries Ltd. A thesis submitted to the Department of Marketing and Corporate Strategy, Kwame Nkrumah University of Science and Technology in partial fulfillment of the requirements for the degree of MASTER OF BUSINESS ADMINISTRATION}} , author={{ WFestus }} , year={2016} , publisher={MARKETING OPTION} } @book{b9, , title={{Marketing Management}} , author={{ PKotler }} , year={2006} , publisher={Person Education} , address={New Jersey} } @book{b10, , title={{}} , author={{ PKotler } and { LKKeller } and { MBrady } and { MGoodman } and { Hansen }} } @book{b11, , title={{}} , editor={Kotler Philip & Keller Kevin Lane} , year={2012} } @book{b12, , title={{MARKETING MANAGEMENT, Fourteenth Edition, Horizon Edition}} , author={{ PKotler } and { KLKeller }} , year={2013} , publisher={England PEARSON Education Limited} } @book{b13, , title={{2015) the role of advertisement media in the consumer buying behaviorin Tanzania the case of Fast Jet Tanzania}} , author={{ AMalembo }} } @book{b14, , title={{Examining shopping, word of mouth and moderating effect of demographics. Economic Research-Ekonoms kaIstrazivanja}} , author={{ MMirela } and { KMIvana }} Dol: 10. 1080/ 1331677X.2017.1355255 , year={2017} 30 } @incollection{b15, , title={{Scrutiny Analysis on Consumer Buying Behavior and Integrated Marketing Communication Strategy in Iranian Cosmetic Sector}} , author={{ AMiremadi } and { TSRanjbar } and { ORMozafari } and { Mohammadrashidi }} , journal={{Research Journal of Recent Science}} 2277-2502 4 10 , year={2015} , note={Res. J. Recent Sci} } @incollection{b16, , title={{The role of advertising on consumer buying decision in Pakistan}} , author={{ UNajam }} , journal={{Singaporean Journal f Business Economics and Management studies (SJBEM)}} 5 4 , year={2016} } @book{b17, , title={{Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment}} , author={{ RHPaul } and { RandolphE }} , year={2015} , address={U S A} } @incollection{b18, , title={{The impact of personal selling on the purchasing Behaviour towards clothes: A case study on the Youth Category}} , author={{ OYRudain }} , journal={{International Journal of Marketing Studies}} , year={2016} } @book{b19, , title={{}} , publisher={Canadian Center of Science and Education} 8 , note={Published by} } @incollection{b20, , title={{Personality-its impact on impulse buying behavior among the retail, customers in Kochin city}} , author={{ TMSagini } and { RHaridas }} ISSN: 2319-7668 , journal={{IOSR Journal of Business and Management}} IOSR-JBM) e-: 2278-487X 16 , year={2014. Apr. 2014} } @incollection{b21, , title={{The Impact on Consumer Buying Behaviour: Cognitive Dissonance}} , author={{ MKSharma }} , journal={{Global Journal of Finance and Management}} 0975- 6477 6 9 , year={2014. 2014} } @book{b22, , author={{ RSpiro } and { GRich } and { WStanton }} , title={{Management of a Sales Force}} , publisher={McGraw-Hill Irwin} , year={2008} , note={12th ed.} } @incollection{b23, , title={{2017) impact of sales promotional strategies on Organizational performance in Nigeria}} , author={{ PStephen } and { UFAliyum } and { AIbrahim }} , journal={{European Journal of Research and Reflection in Management Sciences}} 2056-5992 5 4 } @incollection{b24, , title={{Effects of Media Advertising On Consumers' Purchase Intent in Awka, Anambra State: A Study of Hero Beer}} , author={{ IUgonna } and { Okolo } and { .OVictor } and { COObikeze } and { MOhanagorom } and { Nwodosylvanusi } and { Oranusi } and { NIfeanyichukwu }} ISSN: 2319-7668 , journal={{IOSR Journal of Business and Management}} IOSR-JBM) e-: 2278-487X 19 , year={2017} } @incollection{b25, , title={{}} , author={{ DYakup } and { ZSevil }} , journal={{An Empirical Study on the Effect of Family Factor on Consumer Buying Behaviors: Asian Social Science}} 7 10 , year={2011. October 2011} } @incollection{b26, , title={{The "Response-to-Failure" Scale: Predicting Behavior Following Initial Self-Control Failure}} , author={{ YZemack-R } and { CCorus } and { DBrinberg }} , journal={{Journal of Marketing Research}} XLIX , year={2012. December 2012} }