@incollection{, F46B27C5594D02E761FF36AD6A361E21 , author={{OhudAlmutairi} and {AbdullahAlmuttiri}}, journal={{Global Journal of Management and Business Research}}, journal={{GJMBR}}2249-45880975-585310.34257/GJMBR, address={Cambridge, United States}, publisher={Global Journals Organisation}1942944 } @incollection{b0, , title={{Hedonic shopping motivations}} , author={{ MJArnold } and { KEReynolds }} , journal={{Journal of retailing}} 79 2 , year={2003} } @incollection{b1, , title={{Customer-sales associate retail relationships}} , author={{ SEBeatty }} , journal={{Journal of retailing}} 72 3 , year={1996} } @incollection{b2, , title={{Hedonic and utilitarian shopping goals: the online experience}} , author={{ EBridges } and { RFlorsheim }} , journal={{Journal of Business Research}} 61 4 , year={2008} } @incollection{b3, , title={{Hedonic and utilitarian motivations for online retail shopping behavior}} , author={{ TLChilders }} , journal={{Journal of retailing}} 77 4 , year={2002} } @incollection{b4, , title={{Retail patronage behavior and shopper typologies: a replication and extension using a multi-format, multi-method approach}} , author={{ JGanesh } and { KEReynolds } and { MGLuckett }} , journal={{Journal of the Academy of Marketing Science}} 35 3 , year={2007} } @incollection{b5, , title={{Using AI techniques to support advanced interaction capabilities in a virtual assistant for e-commerce}} , author={{ AMGarc?á-Serrano } and { PMart??ez } and { JZHernández }} , journal={{Expert Systems With Applications}} 26 3 , year={2004} } @incollection{b6, , title={{The influence of avatars on online consumer shopping behavior}} , author={{ MHolzwarth } and { CJaniszewski } and { MMNeumann }} , journal={{Journal of Marketing}} , year={2006} } @incollection{b7, , title={{Avatars as salespeople: Communication style, trust, and intentions}} , author={{ KKeeling } and { PMcgoldrick } and { SBeatty }} , journal={{Journal of Business Research}} 63 8 , year={2010} } @incollection{b8, , title={{Virtual Onscreen Assistants: A Viable Strategy to Support Online Customer Relationship Building?}} , author={{ KKeeling } and { PMcgoldrick } and { SBeatty }} , booktitle={{Advances in Consumer Research}} , year={2007} 34 138 } @incollection{b9, , title={{Design and implementation of COSIMA-a smart and speaking e-sales assistant}} , author={{ WKießling }} , booktitle={{Advanced Issues of E-Commerce and Web-Based Information Systems, WECWIS 2001, Third International Workshop on}} , year={2001} } @incollection{b10, , title={{Salesperson roles: are online retailers meeting customer expectations?}} , author={{ MKim } and { LStoel }} , journal={{International Journal of Retail & Distribution Management}} 33 4 , year={2005} } @incollection{b11, , title={{The influence of Internet shopping mall characteristics and user traits on purchase intent}} , author={{ Y.-MKim } and { K.-YShim }} , journal={{Irish Marketing Review}} 15 , year={2002} } @incollection{b12, , title={{Implementing an online help desk system based on conversational agent}} , author={{ AKongthon }} , booktitle={{Proceedings of the International Conference on Management of Emergent Digital Eco Systems}} the International Conference on Management of Emergent Digital Eco Systems , year={2009} 69 } @incollection{b13, , title={{Customer perceptions of e-service quality in online shopping}} , author={{ G.-GLee } and { H.-FLin }} , journal={{International Journal of Retail & Distribution Management}} 33 2 , year={2005} } @incollection{b14, , title={{Internet-based ebanking and consumer attitudes: an empirical study}} , author={{ ZLiao } and { MTCheung }} , journal={{Information & Management}} 39 4 , year={2002} } @incollection{b15, , title={{An Architecture of Intelligent Virtual Avatars for E-Business}} , author={{ ZLiu }} , booktitle={{Innovative Computing Information and Control, 2008. 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