Vol. 18 No. E1 (2018): GJMBR-E Marketing: Volume 18 Issue E1 | Global Journal of Management and Business Research

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Vol. 18 No. E1 (2018): GJMBR-E Marketing: Volume 18 Issue E1

GJMBR-E Marketing: Volume 18 Issue E1

GJMBR-E Marketing: Volume 18 Issue E1

Published: 2018-02-07

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Articles

God is in the Details: The Effect of Directional Verbs in Process Explanations on Text Coherence

Kelly Saporta-Sorozon

1-13
Branding of Bangladeshi Apparel Products in International Market: A Survey

Md. Tanjim Hossain, Md. Nazmul Islam, Md. Saber -E- Montaha

15-18
Implementing Personal Selling Business to Business on New Product Development of PT. Duta Karya Mandiri (PT. DKM)

Sari Pratiwi

19-24
Moderating Role of Consumers Gender on Effectiveness of Celebrity Endorsement Towards Consumers Purchasing Intention

H.M.U.S.R.Samarasinghe

25-34
An Assessment of Branding Factors and their Relationship with Branding Benefits: Evidence from NRBC Bank of Bangladesh

Zakaria Arifin

35-44

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Title and Indices	All	Last five years
Citations	4303	4056
h-index	28	27
i10-index	109	101

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Type of License	Creative Commons
Open Access	Yes
Does the author retain unrestricted copyright?	Yes
Permanent article identifier	DOI (Digital Object Identifier)