Moderating Role of Consumers Gender on Effectiveness of Celebrity Endorsement Towards Consumers Purchasing Intention
Keywords:
celebrity endorsement,
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How to Cite
H.M.U.S.R.Samarasinghe. (2018). Moderating Role of Consumers Gender on Effectiveness of Celebrity Endorsement Towards Consumers Purchasing Intention. Global Journal of Management and Business Research, 18(E1), 25–34. Retrieved from https://journalofbusiness.org/index.php/GJMBR/article/view/101463
Published
2018-01-15
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This work is licensed under a Creative Commons Attribution 4.0 International License.