Moderating Role of Consumers Gender on Effectiveness of Celebrity Endorsement Towards Consumers Purchasing Intention
Keywords:
celebrity endorsement,
Downloads
- Article PDF
- TEI XML Kaleidoscope (download in zip)* (Beta by AI)
- Lens* NISO JATS XML (Beta by AI)
- HTML Kaleidoscope* (Beta by AI)
- DBK XML Kaleidoscope (download in zip)* (Beta by AI)
- LaTeX pdf Kaleidoscope* (Beta by AI)
- EPUB Kaleidoscope* (Beta by AI)
- MD Kaleidoscope* (Beta by AI)
- FO Kaleidoscope* (Beta by AI)
- BIB Kaleidoscope* (Beta by AI)
- LaTeX Kaleidoscope* (Beta by AI)
How to Cite
Moderating Role of Consumers Gender on Effectiveness of Celebrity Endorsement Towards Consumers Purchasing Intention. (2018). Global Journal of Management and Business Research, 18(E1), 25-34. https://journalofbusiness.org/index.php/GJMBR/article/view/101463
References
Published
2018-01-15
Issue
Section
Articles
License
Copyright (c) 2018 Authors and Global Journals Private Limited
This work is licensed under a Creative Commons Attribution 4.0 International License.
How to Cite
Moderating Role of Consumers Gender on Effectiveness of Celebrity Endorsement Towards Consumers Purchasing Intention. (2018). Global Journal of Management and Business Research, 18(E1), 25-34. https://journalofbusiness.org/index.php/GJMBR/article/view/101463