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Vol. 15 No. E4 (2015): GJMBR-E Marketing: Volume 15 Issue E4
GJMBR-E Marketing: Volume 15 Issue E4
Published: 2015-05-02
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Articles
How Consumer Behavior is Affected by Sight and Hearing in Terms of Promotion?
Fong Mun Yee, Dr. Rashad Yazdanifard
17-22
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The Review of the Effectiveness of Celebrity Advertising that Influence Consumeras Perception and Buying Behavior
Ow Wen Han, Dr. Rashad Yazdanifard
23-29
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Television Advertisements and Childrens Behavior: Parents Experence base Study in the Post-War Context
Dilogini. K, S. Shivany
5-15
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How Consumer Behavior is Affected by Sight and Hearing in Terms of Promotion?
Fong Mun Yee, Dr. Rashad Yazdanifard
17-22
Article PDF
TEI XML Kaleidoscope (download in zip)* (Beta by AI)
Lens* NISO JATS XML (Beta by AI)
HTML Kaleidoscope* (Beta by AI)
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The Review of Subsidies Removal for Fuel, Implementation of New Taxation System, and Drawbacks of Green Investment as the Impacts of Falling Oil Price in Malaysia
Lim Che En
1-4
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The Review of Subsidies Removal for Fuel, Implementation of New Taxation System, and Drawbacks of Green Investment as the Impacts of Falling Oil Price in Malaysia
Lim Che En
1-4
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TEI XML Kaleidoscope (download in zip)* (Beta by AI)
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Television Advertisements and Childrens Behavior: Parents Experence base Study in the Post-War Context
Dilogini. K, S. Shivany
5-15
Article PDF
TEI XML Kaleidoscope (download in zip)* (Beta by AI)
Lens* NISO JATS XML (Beta by AI)
HTML Kaleidoscope* (Beta by AI)
DBK XML Kaleidoscope (download in zip)* (Beta by AI)
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The Review of the Effectiveness of Celebrity Advertising that Influence Consumeras Perception and Buying Behavior
Ow Wen Han, Dr. Rashad Yazdanifard
23-29
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TEI XML Kaleidoscope (download in zip)* (Beta by AI)
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The Review of The Ugly Truth and Negative Aspects of Online Dating
Angel Wong An Kee, Rashad Yazdanifard
31-36
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