Television Advertisements and Childrens Behavior: Parents Experence base Study in the Post-War Context
Keywords:
Television advertisement, children, behaviors, attention
Abstract
This paper examines how television advertisement is linked with children#x2019;s behavior in Jaffna district in the post-war market situation. Researchers examine whether these children paying attention on television advertisements are influenced by the characteristics of the child#x2019;s early home environment and parental behaviors. In Sri Lanka, Parent #x2013; Children conflict is one of the most vital issues.
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How to Cite
Dilogini. K, & S. Shivany. (2015). Television Advertisements and Childrens Behavior: Parents Experence base Study in the Post-War Context. Global Journal of Management and Business Research, 15(E4), 5–15. Retrieved from https://journalofbusiness.org/index.php/GJMBR/article/view/1697
Published
2015-03-15
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Section
Articles
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Copyright (c) 2015 Authors and Global Journals Private Limited
This work is licensed under a Creative Commons Attribution 4.0 International License.