Television Advertisements and Childrens Behavior: Parents Experence base Study in the Post-War Context

Dilogini. K; S. Shivany

Authors

Dilogini. K
S. Shivany

Keywords:

Television advertisement, children, behaviors, attention

Abstract

This paper examines how television advertisement is linked with children's behavior in Jaffna district in the post-war market situation. Researchers examine whether these children paying attention on television advertisements are influenced by the characteristics of the child's early home environment and parental behaviors. In Sri Lanka, Parent -Children conflict is one of the most vital issues.

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How to Cite

Television Advertisements and Childrens Behavior: Parents Experence base Study in the Post-War Context. (2015). Global Journal of Management and Business Research, 15(E4), 5-15. https://journalofbusiness.org/index.php/GJMBR/article/view/1697

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