Television Advertisements and Childrens Behavior: Parents Experence base Study in the Post-War Context

Authors

  • Dilogini. K

  • S. Shivany

Keywords:

Television advertisement, children, behaviors, attention

Abstract

This paper examines how television advertisement is linked with children#x2019;s behavior in Jaffna district in the post-war market situation. Researchers examine whether these children paying attention on television advertisements are influenced by the characteristics of the child#x2019;s early home environment and parental behaviors. In Sri Lanka, Parent #x2013; Children conflict is one of the most vital issues.

How to Cite

Dilogini. K, & S. Shivany. (2015). Television Advertisements and Childrens Behavior: Parents Experence base Study in the Post-War Context. Global Journal of Management and Business Research, 15(E4), 5–15. Retrieved from https://journalofbusiness.org/index.php/GJMBR/article/view/1697

Television Advertisements and Childrens Behavior: Parents Experence base Study in the Post-War Context

Published

2015-03-15