How Consumer Behavior is Affected by Sight and Hearing in Terms of Promotion?
Keywords:
consumer behavior, #x201C;sight#x201D;, #x201C;hearing#x201D;, promotion
Abstract
This paper discusses about how the consumers are affected by #x201C;sight#x201D; and #x201C;hearing#x201D; type of promotions. The objective of this reading is to let the retailers or advertisers to reconsider the strategy before creating promotions. Some of the promotion strategies may be effective for certain products or brands. However, it may be a failure if the strategies do not fit the brands or market segments.
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How to Cite
Fong Mun Yee, & Dr. Rashad Yazdanifard. (2015). How Consumer Behavior is Affected by Sight and Hearing in Terms of Promotion?. Global Journal of Management and Business Research, 15(E4), 17–22. Retrieved from https://journalofbusiness.org/index.php/GJMBR/article/view/1698
Published
2015-03-15
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Articles
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Copyright (c) 2015 Authors and Global Journals Private Limited
This work is licensed under a Creative Commons Attribution 4.0 International License.