@incollection{,
	
					
					
					4886C0058BE69EF97482818261B97C5C
				,
	author={{Fong MunYee} and {Dr. RashadYazdanifard} and {Southern New Hampshire University}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1541722
}

@incollection{b0,
	
	
		,
	title={{How Television Fast Food Marketing Aimed at Children Compares with Adult Advertisements}}
		,
	author={{
			AMBernhardt
		} and {
			CWilking
		} and {
			AMAdachi-Mejia
		} and {
			EBergamini
		} and {
			JMarijnissen
		} and {
			JDSargent
		}}
		
		
		
		
		
		doi:10.1371/- journal.pone.0072479
	
	
		,
	journal={{Plos ONE}}
		
			8
			8
			
			,
	year={2013}
		
	

}

@incollection{b1,
	
	
		,
	title={{Visual Merchandising Displays: Positive or Negative Effect on Consumer Behaviour}}
		,
	author={{
			MCCant
		} and {
			YHefer
		} and {
			RMachado
		}}
		
		
		
	
	
		,
	booktitle={{Gender & Behaviour}}
				
			,
	year={2013}
			11
			
		
	

}

@book{b2,
	
	
		,
	title={{Consumer Complaints and Company Market Value. BAR -Brazilian Administration Review}}
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	author={{
			DPClaro
		} and {
			AGReali Fragoso
		} and {
			SANeto
		} and {
			PBDe Oliveira Claro
		}}
		
		
		
		10.1590/1807-7692bar2014130004
		
			,
	year={2014}
			11
			
		
	

}

@incollection{b3,
	
	
		,
	title={{The Key Elements of Viral Advertising. From Motivation to Emotion in the Most Shared Videos}}
		,
	author={{
			ADafonte-Gomez
		}}
		10.3916/C43-2014-20
	
	
		,
	journal={{Issues in Comunicar}}
		
			22
			43
			
			,
	year={2014}
		
	

}

@incollection{b4,
	
	
		,
	title={{Manipulative marketing: persuasion and manipulation of the consumer through advertising}}
		,
	author={{
			VDanciu
		}}
		
	
	
		,
	journal={{Theoretical & Applied Economics}}
		
			21
			2
			
			,
	year={2014}
		
	

}

@book{b5,
	
	
		,
	title={{Contemporary visual merchandising}}
		,
	author={{
			JDiamond
		}}
		
		
			,
	year={2011}
		
	

}

@incollection{b6,
	
	
		,
	title={{Fashion Marketing}}
		,
	author={{
			MEasey
		}}
		
	
	
		,
	booktitle={{books?id=7KyIbhpkjGIC&pg=PA230&lpg =PA230&dq=is+visual+merchandising+a+promo tional+tool&source=bl&ots=HNuvPIoWJt&sig=GD h5UOdmAP04c3bxzxc8RLfis_M&hl=en&sa=X&ei= FL3uVL2aEdaTuASV_ICQCQ&ved=0CDkQ6AEwB}}
				
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	year={2009}
		
	

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@book{b7,
	
	
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	title={{Q#v=onepage&q=is%20visual%20merchandising}}
				
			
		
	

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@incollection{b8,
	
	
		,
	title={{Assessment of Children's Attitude Towards Cartoon and Non-cartoon TV Advertisements in Pakistan}}
		,
	author={{
			MHaroon
		} and {
			HM FZaman
		} and {
			Phd
		} and {
			HRasheed
		} and {
			MY KMarri
		} and {
			Phd
		} and {
			YMRaja
		} and {
			Phd
		}}
		
		
		
		
		
		
		
		
	
	
		,
	journal={{Interdisciplinary Journal of Contemporary Research in Business}}
		
			4
			6
			
			,
	year={2012}
		
	

}

@book{b9,
	
	
		,
	title={{Does a Foreign Accent Sell? The Effect of Foreign Accents in Radio Commercials for Congruent and Non-Congruent Products}}
		,
	author={{
			BHendriks
		} and {
			FVan Meurs
		} and {
			EVan Der Meij
		}}
		
		
		
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	year={2015}
		
	

}

@book{b10,
	
	
		,
	title={{}}
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	author={{
			Multilingua
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@book{b11,
	
	
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	title={{Informational Vs. Transformational Advertisements}}
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	author={{
			AJain
		}}
		
		
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	year={2009. May 12}
		
	
	,
	note={Web log post}

}

@book{b12,
	
	
		,
	title={{Competing for consumer memory in television advertising}}
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	author={{
			YJeong
		} and {
			YKim
		} and {
			XZhao
		}}
		
		
		
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	year={2011}
		
	

}

@incollection{b13,
	
	
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	title={{}}
		10.2501/IJA-30-4-617-640
	
	
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	journal={{International Journal Of Advertising}}
		
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}

@incollection{b14,
	
	
		,
	title={{The Role of Visual Merchandising in Apparel Purchase Decision}}
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	author={{
			MKrishnakumar
		}}
		
	
	
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	journal={{IUP Journal of Management Research}}
		
			13
			1
			
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	year={2014}
		
	

}

@incollection{b15,
	
	
		,
	title={{Who Is Watching TV? Who Is Listening To Radio? Consumer Perceptions of TV and Radio Advertising Information}}
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	author={{
			JHLu
		} and {
			LCSu
		} and {
			SAYang
		}}
		
		
		
	
	
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	journal={{Social Behavior & Personality: An International Journal}}
		
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	year={2007}
		
	

}

@incollection{b16,
	
	
		,
	title={{Impact of TV ad Message Using Emotional Versus Rational Appeal on Indian Consumers}}
		,
	author={{
			SMahapatra
		}}
		
	
	
		,
	journal={{International Journal of Business Insights & Transformation}}
		
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			1
			
			,
	year={2012}
		
	

}

@book{b17,
	
	
		,
	title={{Consumer Behavior and Culture: Consequences for Global Marketing and Advertising}}
		
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	editor={Marieke de Mooij.}
		
			,
	year={2010}
		
	

}

@book{b18,
	
	
		,
	title={{R5FLUn&sig=PcJowoiw_9SuTo9dfvRjawd07UI#v= onepage&q=advertising%20affect%20consumer%2 0buying%20behavior&f=false}}
				
	

}

@incollection{b19,
	
	
		,
	title={{Independent Versus Incentivized Word-of-Mouth: Effects on Listeners}}
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	author={{
			WCMartin
		}}
		
	
	
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	journal={{Academy Of Marketing Studies Journal}}
		
			18
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	year={2014}
		
	

}

@book{b20,
	
	
		,
	title={{Studies: Video Ads Get Shared Regularly. Response}}
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	author={{
			DMcpherson
		}}
		
		
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	year={2015}
			23
			
		
	

}

@incollection{b21,
	
	
		,
	title={{The Other Side of the Story: New Perspectives on Word of Mouth}}
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	author={{
			SGMoore
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	journal={{Advances In Consumer Research}}
		
			37
			
			,
	year={2010}
		
	

}

@incollection{b22,
	
	
		,
	title={{The Narrating Instances in Advertising Stories}}
		,
	author={{
			MMoraru
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	journal={{Journal Of Media Research}}
		
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			1
			
			,
	year={2011}
		
	

}

@incollection{b23,
	
	
		,
	title={{Attributes of background music and consumed responses to TV commercials}}
		,
	author={{
			HHPark
		} and {
			JKPark
		} and {
			JOJeon
		}}
		
		
		10.2501/IJA-33-4-767-784
	
	
		,
	journal={{Issues in International Journal Of Advertising}}
		
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			4
			
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	year={2014}
		
	

}

@incollection{b24,
	
	
		,
	title={{The Role of the Marketing Mix in Television Media and the Concept of}}
		,
	author={{
			TPetkovska Mirchevska
		} and {
			GFilkov
		}}
		
		
	
	
		,
	journal={{Economic Development / Ekonomiski Razvoj}}
		
			1-2
			
			,
	year={2014}
		
	
	,
	note={Consumer Audience}

}

@incollection{b25,
	
	
		,
	title={{Exploring Advertising Equity: How a Brand's Past Advertising May Affect Consumer Willingness to Approach Its Future Ads}}
		,
	author={{
			SRosengren
		} and {
			MDahlén
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		10.1080/00913367.2014.961666
	
	
		,
	journal={{Journal Of Advertising}}
		
			44
			1
			
			,
	year={2015}
		
	

}

@incollection{b26,
	
	
		,
	title={{The mall as bazaar: How kiosks influence consumer shopping behaviour}}
		,
	author={{
			RRunyan
		} and {
			JKim
		} and {
			JBaker
		}}
		
		
		10.1080/0267257X.2011.-621442
	
	
		,
	journal={{Journal Of Marketing Management}}
		
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			,
	year={2012}
		
	

}

@book{b27,
	
	
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	title={{The Effect of Online Promotion Message on Consumer's Purchase Intention: Perspective from Framing Effect, Regulatory Focus and Timing of Redeeming Incentives. (English)}}
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	author={{
			GCShen
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			,
	year={2014}
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	,
	note={Issues in Marketing Review / Xing Xiao Ping Lun}

}

@incollection{b28,
	
	
		,
	title={{Marketing -Promotion Strategy}}
		
	
	
		,
	booktitle={{Small Business Development Corporation}}
				
	

}

@incollection{b29,
	
	
		,
	author={{
			LStoica
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		,
	booktitle={{Types of Broadcasting Information by Mass Media Channels. Petroleum -Gas University Of Ploiesti Bulletin}}
				
			,
	year={2010}
			62
			
		
	

}

@incollection{b30,
	
	
		,
	title={{Imagining Yourself in the Scene: The Interactive Effects of Goal-Driven Self-Imagery and Visual Perspectives on Consumer Behavior}}
		,
	author={{
			JYuwei
		} and {
			RAdaval
		} and {
			YSteinhart
		} and {
			JRWyer
		} and {
			RS
		}}
		
		
		
		
		10.1086/676966
	
	
		,
	journal={{Journal Of Consumer Research}}
		
			41
			2
			
			,
	year={2014}
		
	

}