Establishing Linkages between Materialism and, Social Pressure and its Contributors

Abstract

between low self-esteem and materialism, it has not been able to explain the co-existence of materialism and high self- esteem as noticed in Indian environments. Though exploratory in nature, this study looks at the linkages between materialism and, social pressure and its contributory factors which are considered as a major cause of materialism even among high esteem individuals. Soci