@incollection{,
	
					
					
					54DB90A741D64100944B649518D20500
				,
	author={{Dr. Saju EapenThomas} and {Marketing, City University College Ajman, UAE}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}182110
}

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			AVRao
		} and {
			Narasimha
		}}
		
		,
	title={{Deleterious Impact of Credit Cards on Consumers-Regulatory Responses"; Professional Banker}}
				
			,
	year={2006. May 2006}
		
	

}

@book{b88,
	
	
		,
	title={{Journal of Consumer Macro Marketing; v. 69 -fall}}
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	author={{
			KMRassuli
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			,
	year={1986}
			
		
	
	,
	note={Desire -Indeed, Innate, Insatiable?}

}

@incollection{b89,
	
	
		,
	title={{}}
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	author={{
			AReindfleisch
		} and {
			JEBurroughs
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			FDenton
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		,
	journal={{Family Structure, Materialism and Compulsive Consumption}}
		
			23
			
			,
	year={1997}
		
	
	,
	note={Journal of Consumer Research}

}

@incollection{b90,
	
	
		,
	title={{Measuring Material Values: A Preliminary Report of Scale Development}}
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	author={{
			MRichins
		} and {
			SDawson
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		,
	journal={{Journal of Consumer Research}}
		
			
			,
	year={1990}
		
	

}

@incollection{b91,
	
	
		,
	title={{Consumer Values Orientation for Materialism: Scale Development & Validation"}}
		,
	author={{
			MLRichins
		} and {
			SDawson
		}}
		
	
	
		,
	journal={{Journal of Consumer Research; v}}
		
			
			,
	year={1992. 19}
		
	

}

@incollection{b92,
	
	
		,
	title={{}}
		,
	author={{
			MLRichins
		} and {
			FWRudmin
		}}
		
	
	
		,
	journal={{Materialism & Economic Psychology}}
		
			
			,
	year={1994}
		
	
	,
	note={Journal of Economic Psychology}

}

@incollection{b93,
	
	
		,
	title={{Social Comparison and the Idealized Images of Advertising"}}
		,
	author={{
			MLRichins
		}}
	
	
		,
	journal={{Journal of Consumer Research}}
		
			18
			
			,
	year={1991. June 1991}
		
	

}

@incollection{b94,
	
	
		,
	title={{Valuing Things: Public and Private Meanings of Possessions"}}
		,
	author={{
			MLRichins
		}}
	
	
		,
	journal={{Journal of Consumer Research}}
		
			3
			
			,
	year={1994}
		
	

}

@book{b95,
	
	
		,
	title={{Object Relations, Role Models and Cultivation of The Self}}
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	author={{
			ERochberg -Halton
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			,
	year={1984}
		
	
	,
	note={Environment & Behavior; v. 16(3}

}

@book{b96,
	
	
		,
	author={{
			MRosenberg
		}}
		,
	title={{Conceiving The Self"; New York: Business Books}}
				
			,
	year={1989}
		
	

}

@incollection{b97,
	
	
		,
	title={{Clothing as Communication"}}
		,
	author={{
			LBRosenfeld
		} and {
			RHHolman
		}}
		
	
	
		,
	journal={{Journal of Communication; v}}
		
			27
			,
	year={1977}
		
	

}

@incollection{b98,
	
	
		,
	title={{Reliability of a Short Test Measuring Children's Attitude toward TV}}
		,
	author={{
			JRRossiter
		}}
	
	
		,
	journal={{Journal of Consumer Research}}
		
			,
	year={1977}
		
	
	,
	note={Commercials}

}

@incollection{b99,
	
	
		,
	title={{Well-Being & Consumption: Towards a Theoretical Approach Based on Human Needs Satisfaction}}
		,
	author={{
			GMRoyo
		}}
	
	
		,
	booktitle={{Handbook on the Economics of Happiness}}
				,
	editor={
			PLPorta
		}
		Northampton, MA, US
		
			,
	publisher={Edward Elgar Publishing}
			,
	year={2007}
			
		
	

}

@book{b100,
	
	
		,
	title={{The Growing Prominence of Debit Cards and Credit Cards in Indian Banking Industry}}
		,
	author={{
			ASarangpani
		} and {
			TMamatha
		}}
		
		
			,
	year={2008}
		
	
	,
	note={Marketing Mastermind}

}

@incollection{b101,
	
	
		,
	title={{A Sociological Approach to Brand Choice: The Concept of Situational Self Image}}
		,
	author={{
			CTSchenk
		} and {
			RHHolman
		}}
		
	
	
		,
	booktitle={{Advances in Consumer Research}}
				,
	editor={
			JCOlsen
		}
		Ann Arbor, MI
		
			,
	year={1980}
		
	
	,
	note={Association for Consumer Research; v. 7}

}

@book{b102,
	
	
		,
	title={{Consumer Behavior}}
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	author={{
			LSchiffman
		} and {
			LLKanuk
		}}
		
		,
	editor={New Delhi -2004}
		
			,
	year={2004}
			,
	publisher={Prentice Hall of India}
		
	

}

@incollection{b103,
	
	
		,
	title={{}}
	
	
		,
	journal={{Ch}}
		
			5
			
		
	

}

@incollection{b104,
	
	
		,
	author={{
			MRSolomon
		}}
	
	
		,
	booktitle={{The Role of Products as Social Stimuli: A Symbolic Interaction Perspective}}
				
			,
	year={1983}
			
		
	

}

@book{b105,
	
	
		,
	title={{}}
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	author={{
			WJSwann
		} and {
			ALSernossi
		} and {
			RBGiesler
		}}
		
		
		
			,
	year={1992}
		
	

}

@incollection{b106,
	
	
		,
	title={{Why People Self Verify"}}
	
	
		,
	journal={{Journal of Personality & Social Psychology; v}}
		
			5
			
		
	

}

@book{b107,
	
	
		,
	author={{
			JTabin
		}}
		,
	title={{Transitional Objects as Objectivifiers of the Self in Toddlers & Adolescents}}
				
			,
	year={1992}
		
	

}

@incollection{b108,
	
	
		,
	title={{}}
	
	
		,
	journal={{Bulletin of the Meninger Clinic}}
		
			
		
	
	,
	note={v. 56(2); p.}

}

@incollection{b109,
	
	
		,
	title={{A Study to Establish Linkages Between Social Pressure & Consumption of Status Goods and the Impact of Easy Availability of Finances in Fuelling such Consumption}}
		,
	author={{
			SEThomas
		} and {
			PRWilson
		}}
		
	
	
		,
	booktitle={{Proceedings of The V th International Conference on Management Research-Athenaeum}}
				The V th International Conference on Management Research-Athenaeum
		
			,
	year={2011. 2011}
		
	

}

@incollection{b110,
	
	
	
	
		,
	booktitle={{Tiruchirappalli; ISBN}}
				
			
		
	

}

@book{b111,
	
	
		,
	author={{
			SEThomas
		} and {
			PRWilson
		}}
		
		,
	title={{The Role of Social Pressure as a Moderator of Materialism}}
				
			,
	year={2016}
		
	

}

@incollection{b112,
	
	
		,
	title={{}}
	
	
		,
	journal={{The IUP Journal of Management Research}}
		
			2
		
	

}

@book{b113,
	
	
		,
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	author={{
			SEThomas
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			,
	year={2011}
		
	

}

@incollection{b114,
	
	
		,
	title={{Childhood Factors & Materialism: Role of Childhood Factors as a Major Contributor to Materialism}}
	
	
		,
	booktitle={{Proceedings of International Conference on Management -ICM 2011}}
				International Conference on Management -ICM 2011Penang, Malayasia
		
			,
	year={June 2011}
		
	

}

@book{b115,
	
	
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			BThompson
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	title={{Exploratory and Confirmatory Factor Analysis: Understanding Concepts and Applications}}
				
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	year={2004}
		
	

}

@book{b116,
	
	
		,
	title={{}}
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	author={{
			DCWashington
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}

@book{b117,
	
	
		,
	author={{
			MVenketesan
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	title={{Experimental Study of Consumer Behavior -Conformity & Independence"; Journal of Marketing Research; P-384-387}}
				
			,
	year={1966. November 1966}
		
	

}

@book{b118,
	
	
		,
	title={{Self Ratings of Materialism and Status Consumption in Malaysian Sample: Effects of Answering During an Assumed Recession versus Economic Growth}}
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	author={{
			WanJusoh
		} and {
			WJHeaney
		} and {
			JGGoldsmith
		} and {
			RE
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			,
	year={2001}
		
	
	,
	note={Psychological Reports; v. 88(3}

}

@book{b119,
	
	
		,
	author={{
			NWong
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	title={{Suppose You Own the World & No-One knows? Conspicuous Consumption, Materialism & Self"; Advances in Consumer Research; v. 24}}
				
			,
	year={1997}
			
		
	

}

@book{b120,
	
	
		,
	author={{
			NWong
		}}
		,
	title={{Suppose You Own the World & No-One knows? Conspicuous Consumption, Materialism & Self"; Advances in Consumer Research; v. 24}}
				
			,
	year={1997}
			
		
	

}

@book{b121,
	
	
		,
	title={{}}
		,
	author={{
			HWoodruff-Burton
		} and {
			RElliot
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			,
	year={2005}
		
	

}

@incollection{b122,
	
	
		,
	title={{Compensatory Consumption and Narrative Identity Theory}}
		,
	author={{
			GMenon
		} and {
			ARRao
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		,
	booktitle={{Consumer Research; Association of Consumer Research; Dulth, MN; v. 32; p}}
				
			
		
	

}