Articles

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  The Relationship of Human Resource Strategic Partner Role and Job Performance under Mediation of Achievement Motivation Structural Equation Model

  Hsien-Yu, Shun, Kuo-Yan, Wang, Chia-Yang, Ning

  9-15

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  A Guide towards Building Effective, Metrics-Driven and Mathematical Sales Segmentation Models for an Enterprise B2B SaaS Business

  Venketesh Iyer, Rahul Perevali

  1-7

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  Perception of the Discourse of Advertising Logos by Consumers of Mass Products: Case of Soft Drinks in Congo-Brazzaville

  Moyo Nzololo

  19-30

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