Vol. 20 No. E5 (2020): GJMBR-E Marketing: Volume 20 Issue E5 | Global Journal of Management and Business Research

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Vol. 20 No. E5 (2020): GJMBR-E Marketing: Volume 20 Issue E5

GJMBR-E Marketing: Volume 20 Issue E5

GJMBR-E Marketing: Volume 20 Issue E5

Published: 2020-11-17

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Articles

A Guide towards Building Effective, Metrics-Driven and Mathematical Sales Segmentation Models for an Enterprise B2B SaaS Business

Venketesh Iyer, Rahul Perevali

1-7
The Relationship of Human Resource Strategic Partner Role and Job Performance under Mediation of Achievement Motivation Structural Equation Model

Hsien-Yu, Shun, Kuo-Yan, Wang, Chia-Yang, Ning

9-15
Perception of the Discourse of Advertising Logos by Consumers of Mass Products: Case of Soft Drinks in Congo-Brazzaville

Moyo Nzololo

19-30

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Title and Indices	All	Last five years
Citations	4303	4056
h-index	28	27
i10-index	109	101

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Type of License	Creative Commons
Open Access	Yes
Does the author retain unrestricted copyright?	Yes
Permanent article identifier	DOI (Digital Object Identifier)