Vol. 16 No. E1 (2016): GJMBR-E Marketing: Volume 16 Issue E1 | Global Journal of Management and Business Research

We are currently updating our platform. During this period, you may experience temporary issues accessing or viewing their articles. We apologize for the inconvenience and appreciate your patience.

Vol. 16 No. E1 (2016): GJMBR-E Marketing: Volume 16 Issue E1

GJMBR-E Marketing: Volume 16 Issue E1

GJMBR-E Marketing: Volume 16 Issue E1

Published: 2016-04-10

Full Issue

Requires Subscription Download E-Journal

Articles

An Insight into Product Attributes and Store Attributes for Consumer Purchasing from Emerging Retail Formats

Dr. Ravi Kiran, Dr. Ravi Kiran

1-9
The Role of Board Certification as a Cue to Competence of Eye Care Providers: An Empirical Analysis

Thomas J. Maronick

11-18
Moderating Factors of Celebrity Endorsement on Diffusion

Jacob Odei Addo

19-31
Smartphone Brand Personality as a Predictor of Brand Value among Undergraduates of Babcock University

Margaret Solo-Anaeto, Koladeajilore

33-43

Information

Order Certificate of Publication

Order Certificate of Publication

Matrices

Title and Indices	All	Last five years
Citations	4303	4056
h-index	28	27
i10-index	109	101

gjcst chart

Best Practices

Type of License	Creative Commons
Open Access	Yes
Does the author retain unrestricted copyright?	Yes
Permanent article identifier	DOI (Digital Object Identifier)