Vol. 15 No. 52 (2015): GJMBR, Volume 15, Issue 52 (E10), Year 2015 | Global Journal of Management and Business Research

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Vol. 15 No. 52 (2015): GJMBR, Volume 15, Issue 52 (E10), Year 2015

GJMBR, Volume 15, Issue 52 (E10), Year 2015

GJMBR, Volume 15, Issue 52 (E10), Year 2015

Published: 2015-11-20

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Articles

Relationship Marketing and Customer Loyalty: Evidence from Banking Sector in Pakistan

Mudassir Husnain, Waheed Akhtar

1-14
The Effects of Advertising Spending and Event Sponsorship on Brand Equity in the Ethiopian Brewery Industry

Gashaw Tibebe, Amanpreet Singh

15-30
A Theoretical Approach to Political Marketing

Yakup Durmaz, Dr. Yakup Durmaz, Emre Direkci

31-36
Pitfalls of Impulse Purchase: A Case Study in Saudi Arabian Context

Mohammad Naquibur Rahman

37-44

Information

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Matrices

Title and Indices	All	Last five years
Citations	4303	4056
h-index	28	27
i10-index	109	101

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Type of License	Creative Commons
Open Access	Yes
Does the author retain unrestricted copyright?	Yes
Permanent article identifier	DOI (Digital Object Identifier)