Abstract

Marketing has been expanded into politics with its development in business over the years. In politics, marketing strategies are used to communicate with the voters nowadays. Political marketing is evolving and campaigns now rely on political marketing for success in elections. In this study, the outline of political marketing has been given and its segments has been discussed as well as taking into account the criticism about the field. This study analysis traditional marketing tactics a political marketer uses and discusses the position of marketing in politics thoroughly. The most common model of marketing, Three-Stage Model, has been used to explain the stages of political marketing to give an insight about the field.