@incollection{,
	
					
					
					AA21FF6C95754CD97605AD205D2080D8
				,
	author={{YakupDurmaz} and {YakupDurmaz} and {EmreDirekci} and {Hasan Kalyoncu Aoniversitesi}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}15103136
}

@incollection{b0,
	
	
		,
	title={{Political Marketing: Structure and Process}}
		,
	author={{
			PButler
		} and {
			NCollins
		}}
		
	
	
		,
	journal={{European Journal of Marketing}}
		
			28
			1
			
			,
	year={1994}
		
	

}

@book{b1,
	
	
		,
	title={{Strategic analysis in political markets}}
		,
	author={{
			PButler
		} and {
			NCollins
		}}
		
		
			,
	year={1996}
			
		
	

}

@book{b2,
	
	
		,
	author={{
			Butler
		} and {
			Patrich
		} and {
			Harris
		} and {
			Phil
		}}
		
		
		
		,
	title={{Considerations on the evolution of political marketing theory. Marketing Theory}}
				
			,
	year={2009}
			
		
	

}

@book{b3,
	
	
		,
	title={{Modern Political Marketing: An Analysis of Tactics, and the Changing Role of the Media. The Faculty of the Journalism Department}}
		,
	author={{
			JDonovan
		}}
		
			,
	year={2012}
		
	

}

@book{b4,
	
	
		,
	title={{Packaging Politics}}
		,
	author={{
			BFranklin
		}}
		
			,
	year={1994}
			,
	publisher={Edward Amold}
			,
	address={London}
		
	

}

@book{b5,
	
	
		,
	title={{The New Marketing-Developing Long Term Interactive Relationships. Long Range Planning}}
		,
	author={{
			Gummeson
		}}
		
			,
	year={1987}
			
		
	

}

@book{b6,
	
	
		,
	title={{Perceptions of political marketing in Sweden: a comparative perspective}}
		,
	author={{
			PHarris
		} and {
			ALock
		} and {
			TNievelt
		}}
		
		
		
		
			,
	year={2002}
		
	
	,
	note={Discussion Paper}

}

@book{b7,
	
	
		,
	title={{The views of an advocatus dei: Political marketing and its critics}}
		,
	author={{
			SCHenneberg
		}}
		
			,
	year={2004}
			,
	publisher={Academic Papers}
		
	

}

@book{b8,
	
	
		,
	title={{Value Creation in Political Marketing}}
		,
	author={{
			AKaskeala
		}}
		
			,
	year={2010}
		
		
			Aalto University School of Economics: Department of Marketing and Management
		
	

}

@book{b9,
	
	
		,
	author={{
			JLKelly
		}}
		
		,
	title={{tarihinde Princeton website}}
				
			,
	year={1956. March 21. November 16. 2015}
		
	

}

@book{b10,
	
	
		,
	title={{Marketing Management}}
		,
	author={{
			PKotler
		} and {
			KLKeller
		}}
		
		
			,
	year={2006}
			,
	publisher={Pearson Prentice Hall}
			,
	address={New Jersey}
		
	
	,
	note={12th ed}

}

@book{b11,
	
	
		,
	title={{Political Marketing. Handbook of Political Marketing}}
		,
	author={{
			PKotler
		} and {
			NKotler
		}}
		
		
			,
	year={1999}
			
		
	

}

@incollection{b12,
	
	
		,
	title={{Broadening the concept of marketing}}
		,
	author={{
			PKotler
		} and {
			SLevy
		}}
		
	
	
		,
	journal={{Journal of Marketing}}
		
			
			,
	year={1969}
		
	

}

@book{b13,
	
	
		,
	title={{Politics and the media in Britian}}
		,
	author={{
			RKuhn
		}}
		
			,
	year={2007}
			,
	publisher={Palgrave Macmillan}
			,
	address={Basingstoke}
		
	

}

@incollection{b14,
	
	
		,
	title={{The marriage of Politics and Marketing}}
		,
	author={{
			JLees-Marshment
		}}
	
	
		,
	journal={{Political Studies}}
		
			
			,
	year={2001}
		
	

}

@book{b15,
	
	
		,
	title={{Handbook of Political Marketing. CA}}
		,
	author={{
			BNewman
		}}
		
			,
	year={1999}
			,
	publisher={Sage Publications}
		
	

}

@incollection{b16,
	
	
		,
	title={{Toward a Ethical Framework for Political Marketing}}
		,
	author={{
			NJO'shaughnessy
		}}
	
	
		,
	journal={{Psychology and Marketing}}
		
			
			,
	year={2002}
		
	

}

@book{b17,
	
	
		,
	title={{Marketing concepts within the political field. The USV Annals of Economics and Public Administration}}
		,
	author={{
			AOvidiu
		}}
		
			,
	year={2013}
			13
		
	

}

@book{b18,
	
	
		,
	title={{Genç Seçmenler Gözüyle Siyasal Ürün (Siyasi Lider) Özellikleri. Uluslararas? ?nsan Bilimleri Dergisi}}
		,
	author={{
			CPolat
		} and {
			BKulter
		}}
		
		
			,
	year={2008}
		
	

}

@book{b19,
	
	
		,
	title={{Political Marketing Models: The Curious Incident of the Dog that Doesn't Bark. The media and political marketing}}
		,
	author={{
			HSavigny
		}}
		
			,
	year={2010}
			
		
	

}

@incollection{b20,
	
	
		,
	title={{The application of marketing to British politics}}
		,
	author={{
			GSmith
		} and {
			JSaunders
		}}
		
	
	
		,
	journal={{Journal of Marketing Management}}
		
			
			,
	year={1990}
		
	

}

@book{b21,
	
	
		,
	title={{Money and Politics. Handbook of Political Marketing}}
		,
	author={{
			JHWray
		}}
		
			,
	year={1999}
			
		
	

}