Vol. 14 No. E4 (2014): GJMBR-E Marketing: Volume 14 Issue E4 | Global Journal of Management and Business Research

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Vol. 14 No. E4 (2014): GJMBR-E Marketing: Volume 14 Issue E4

GJMBR-E Marketing: Volume 14 Issue E4

GJMBR-E Marketing: Volume 14 Issue E4

Published: 2014-09-03

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Articles

The Importance of Managing Customer Service, Safety Quality and Benchmarking of Airports and Airlines to Enhance the Performance and Customer Loyalty

Ngaveena Davahran, Dr. Rashad Yazdanifard, Ngaveena Davahran

1-8
Characters with Disabilities in Brazilian Telenovelas: Almost Invisible Consumers

Marina Dias De Faria

9-18
Creative Advertising; What is it and can it Create Positive Brand Images and Purchasing Possibilities?

Gan Foon Yoong, Rashad Yazdanifard

19-24
Celebrity Endorsement as a Marketing Tool

Lim Siew Foong, Lim Siew Foong, Rashad Yazdanifard

37-40
Comparison on the Impact of Standardization and Adaptation on International Marketing

Shanon Yap Phui Wei, Rashad Yazdanifard

41-50
An Analysis of the Standardization and Global Localization on Cross-Cultural Management from Communication and Source of Conflict Point of View

Foong Wei Yan, Dr. Rashad Yazdanifard

51-55
Effectiveness of SMS Advertising (A Study of Young Customers in Bahrain)

Mohammed Almossawi

57-71

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Title and Indices	All	Last five years
Citations	4303	4056
h-index	28	27
i10-index	109	101

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Type of License	Creative Commons
Open Access	Yes
Does the author retain unrestricted copyright?	Yes
Permanent article identifier	DOI (Digital Object Identifier)