An Analysis of the Standardization and Global Localization on Cross-Cultural Management from Communication and Source of Conflict Point of View

Foong Wei Yan; Dr. Rashad Yazdanifard

Authors

Foong Wei Yan
Dr. Rashad Yazdanifard

Keywords:

cross-cultural management, standardization, global localization, national culture

Abstract

Cultural factor is recognized as a vital influence to communication as well as the key to success for a business. Cultural awareness helps organizational firm more efficient while behave cross-culturally to the international market. Meanwhile, the global business's environment has become excessively complex because of the continuous entry of new corporations and private entrepreneurs where they tend to expand their market-share as well as differentiate their brands in order to compete in the world marketplace. Studies have shown that multinational organizations have to emphasize on cross-cultural management while competing with other organizations for the purpose of global expansion. Hence, it is important that businesses in different countries to raise their level of sensitivity, understand and respect towards each other's cultural difference which would benefits them with the growth of their international business.

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How to Cite

An Analysis of the Standardization and Global Localization on Cross-Cultural Management from Communication and Source of Conflict Point of View. (2014). Global Journal of Management and Business Research, 14(21), 51-55. https://journalofbusiness.org/index.php/GJMBR/article/view/

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