The Adoption of e-CRM System in Service Firms: Creation of a Measurement Scale

Sameh Tebourbi; Romdhane Khemakhem

Authors

Sameh Tebourbi
Romdhane Khemakhem

Keywords:

measurement scale, testability of e-CRM system, observability of e-CRM system and service firms

Abstract

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The Adoption of e-CRM System in Service Firms: Creation of a Measurement Scale. (2021). Global Journal of Management and Business Research, 21(E2), 33-47. https://journalofbusiness.org/index.php/GJMBR/article/view/3386

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