Abstract

The study focuses on the undergraduates’ academic performance and influence from YouTube. Non probability convenient sampling method has been utilized to select the sample. The sample included 60 undergraduates from a leading higher educational institute in Sri Lanka, representing three faculties (Business, Engineering and Computing). To collect the data, both quantitative and qualitative methods were used (in-dept. interview & questioners). Based on past literature, conceptual framework is derived. Through the indepth interview, reasons behind the excessive usage of YouTube are found.

How to Cite
MADHAVIKA, R.M.N.M. RATHNAYAKE, W.D.N. Impact of Internet Usage on Undergraduate Academic Performance (Special Reference to YouTube online video platform usage). Global Journal of Management And Business Research, [S.l.], feb. 2020. ISSN 2249-4588. Available at: <https://journalofbusiness.org/index.php/GJMBR/article/view/3015>. Date accessed: 05 aug. 2020.