Customer Service as Business Strategy for Unorganized Retailers: A Case Study of Ajmer

Authors

  • Swati Bhargava

Keywords:

customer service, retailing, strategic planning, competitive advantage

Abstract

Abstract not found

How to Cite

Customer Service as Business Strategy for Unorganized Retailers: A Case Study of Ajmer. (2019). Global Journal of Management and Business Research, 19(E5), 41-46. https://journalofbusiness.org/index.php/GJMBR/article/view/2885

References

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L Kyj, M Kyj (1989) Customer Service: Product Differentiation in International Markets. 19(1), 30-38.

K Malhotra, Naresh (2007) Kindersley, Peter David, (born 13 July 1941), Chairman, Dorling Kindersley, publishers, 1974-2000.

P Mcgoldrick (2002) Retail Marketing.

A Parasuraman, Valarie Zeithaml, Leonard Berry (1988) SERVQUAL Instrument. 64(1), 12-40.

C Bovée, J Thill (1992) Study guide to accompany Marketing. 332.

V Zeithaml, M Bitner (1996) LAS VEGAS SANDS CORP., a Nevada corporation, Plaintiff, v. UKNOWN REGISTRANTS OF www.wn0000.com, www.wn1111.com, www.wn2222.com, www.wn3333.com, www.wn4444.com, www.wn5555.com, www.wn6666.com, www.wn7777.com, www.wn8888.com, www.wn9999.com, www.112211.com, www.4456888.com, www.4489888.com, www.001148.com, and www.2289888.com, Defendants.. 20(10), 859-868.

Customer Service as Business Strategy for Unorganized Retailers: A Case Study of Ajmer

Published

2019-10-18

How to Cite

Customer Service as Business Strategy for Unorganized Retailers: A Case Study of Ajmer. (2019). Global Journal of Management and Business Research, 19(E5), 41-46. https://journalofbusiness.org/index.php/GJMBR/article/view/2885