@incollection{,
	
					
					
					098EBAC8508980950F918F310BBCCF33
				,
	author={{SwatiBhargava}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1954146
}

@book{b0,
	
	
		,
	title={{Overview of Factor Analysis}}
		,
	author={{
			JDecoster
		}}
		
			,
	year={1998}
		
	

}

@book{b1,
	
	
		,
	title={{International Marketing}}
		,
	author={{
			PGhauri
		} and {
			PCateora
		}}
		
		
			,
	year={2006}
			,
	publisher={McGraw Hill Companies}
			,
	address={Berkshire}
		
	
	,
	note={2nd edition}

}

@book{b2,
	
	
		,
	title={{Marketing management: Analysis, planning, implementation, and control}}
		,
	author={{
			PKotler
		}}
		
			,
	year={1994}
			,
	publisher={Prentice-Hall}
			,
	address={Saddle River, NJ}
		
	
	,
	note={8th ed.}

}

@incollection{b3,
	
	
		,
	title={{Customer Service: Product Differentiation in International Markets}}
		,
	author={{
			LKyj
		} and {
			MKyj
		}}
		
	
	
		,
	journal={{International Journal of Physical Distribution and Materials Management}}
		
			19
			1
			
			,
	year={1989}
		
	

}

@book{b4,
	
	
		,
	title={{Marketing Research: An Applied Orientation, Fifth Edition}}
		,
	author={{
			KMalhotra
		} and {
			Naresh
		}}
		
		
			,
	year={2007}
			,
	publisher={Pearson Education, Inc and Dorling Kindersley Publishing Inc}
		
	

}

@book{b5,
	
	
		,
	title={{}}
		,
	author={{
			PMcgoldrick
		}}
		
			,
	year={2002}
			,
	address={McGraw-Hill, England}
		
	
	,
	note={Retail Marketing}

}

@incollection{b6,
	
	
		,
	title={{SERVQUAL: A Multiple-Item Scale for Measuring Customer Perceptions of Service Quality}}
		,
	author={{
			AParasuraman
		} and {
			VZeithaml
		} and {
			LBerry
		}}
		
		
	
	
		,
	journal={{Journal of Retailing}}
		
			64
			1
			
			,
	year={1988}
		
	

}

@book{b7,
	
	
		,
	title={{Study guide to accompany Marketing}}
		,
	author={{
			CLBovée
		} and {
			JVThill
		}}
		
		
			,
	year={1992}
			,
	publisher={McGraw-Hill}
			332
		
	

}

@book{b8,
	
	
		,
	author={{
			VAZeithaml
		} and {
			MJBitner
		}}
		
		,
	title={{Services Marketing}}
				Singapore
		
			,
	publisher={McGraw-Hill Agencies, Inc}
			,
	year={1996}
			700
		
	

}