Abstract

The purpose of research study is finding out the impact of behavioral factors over investors decision making and investment performance at Pakistan Stock Exchange As there are a few studies in Pakistan related to behavioral finance so this study mainly contributes in the field of behavioral finance in Pakistan This study focus on existing theories of behavioral finance which led to develop the hypothesis Data is collected from investors via questionnaire from Pakistan Stock Exchange after successful collection of data SPSS software is used to analyze and run the data The findings and results of the research study show that the behavioral factors including heuristic prospect market and herding have high impact on investors decision making in Pakistani stock markets