@incollection{, CAE2692B13CC1A157E4F73710D27E84A , author={{Anum, BeenishAmeer} and {Anum, BeenishAmeer} and {Quaid-i-Azam university Islamabad}}, journal={{Global Journal of Management and Business Research}}, journal={{GJMBR}}2249-45880975-585310.34257/GJMBR, address={Cambridge, United States}, publisher={Global Journals Organisation}1716170 } @book{b0, , title={{Statistics for business and economics}} , author={{ DAnderson } and { DSweeney } and { TWilliams }} , year={2002} , publisher={Thomson Learning} , address={South-Western} } @incollection{b1, , title={{Boys Will Be Boys: Gender, Overconfidence, and Common Stock Investment}} , author={{ BMBarber } and { TOdean }} , journal={{Journal of Economics}} 116 , year={2001} } @incollection{b2, , title={{Mental Accounting, Loss Aversion, and Individual Stock Returns}} , author={{ NBarberis } and { MHuang }} , journal={{The Journal of Finance}} 56 4 , year={2001} } @book{b3, , title={{Against the Gods: The Remarkable Story of Risk}} , author={{ PLBernstein }} , year={1996} , publisher={John Wiley and Sons} , address={New York} } @book{b4, , title={{Against the Gods: The Remarkable Story of Risk}} , author={{ PLBernstein }} , year={1998} , publisher={John Wiley & Sons Inc} , address={USA} } @incollection{b5, , title={{Behavioral Finance: A New Paradigm of Finance}} , author={{ BKBhatt } and { AAChauhan }} , journal={{International Journal of Application or Innovation in Engineering and Management}} 3 2 , year={2014} } @incollection{b6, , title={{}} , author={{ ZBodie } and { AKane } and { AJMarcus }} , journal={{Investments}} , year={2008} , publisher={McGraw-Hill} , note={4th Edition} } @book{b7, , author={{ CKBrown } and { FKReilly }} , title={{Analysis of Investment and Management of Portfolio: 9th Edition. South Western: Cengage Learning}} , year={2004} } @incollection{b8, , title={{}} , author={{ ABryma } and { EBell }} , journal={{Business Research Methods}} , year={2011} , publisher={Oxford University Press} , note={3rd Edition} } @incollection{b9, , title={{Herding in the Italian stock market: a case of behavioral finance}} , author={{ FDCaparrelli } and { AArcangelis } and { ACassuto }} , journal={{Journal of Behavioral Finance}} 5 4 , year={2004} } @book{b10, , title={{Decision Making in the Stock Market: Incorporating Psychology with Finance}} , author={{ AChandra }} , year={2008} 110025 , address={New Delhi} } @book{b11, , title={{}} , author={{ IChira } and { MAdams } and { BThornton }} , year={2008} } @incollection{b12, , title={{Behavioral Bias within the Decision making Process}} , journal={{Journal of Business and Economics Research}} 6 8 } @incollection{b13, , title={{Aristotle on Investment Decision Making}} , author={{ AJCohen }} , journal={{Financial Analyst Journal}} 61 , year={2005} } @incollection{b14, , title={{Financial Decision-Making in Markets and Firms: A Behavioral Perspective}} , author={{ WF MDebondt } and { RHThaler }} , journal={{Handbooks in Operations Research and Management Science}} 9 13 , year={1995} } @incollection{b15, , title={{Policy Impacts on Vietnam Stock Market: A Case of Anomalies and Disequilibria}} , author={{ AFarber } and { VHNguyen } and { QHVuong }} , booktitle={{CEB Working PaperN° 06/005}} , year={2006. 2000-2006. April} 25 UniversitéLibre de Bruxelles -Solvay Business School -Centre Emile Bernheim } @book{b16, , title={{Antecedents and Consequences of Heuristic Biases: Evidence from Individual Investors and Small Business Owners, Pro-Quest Information}} , author={{ JDFarlin }} , year={2006} , publisher={Pearson Education Limited} , address={Italy} , note={5th Edition} } @incollection{b17, , title={{Risk aversion and personality type}} , author={{ GFilbeck } and { PHatfield } and { PHorvath }} , journal={{Journal of Behavioral Finance}} 6 4 , year={2005} } @book{b18, , title={{Researching and writing a dissertation, an essential guide for business students}} , author={{ CFisher }} , year={2010} , publisher={Pearson Education Limited} , note={3rd Edition} } @incollection{b19, , title={{Behavioral Finance-Theory and Practical Application}} , author={{ HFromlet }} , journal={{Business Economics}} , year={2001} } @book{b20, , title={{Research methods in business studies}} , author={{ PGhauri } and { KGronhaug }} , year={2010} , note={4th edition} } @incollection{b21, , title={{Together we invest? Individual and institutional investors' trading behaviour in Poland}} , author={{ CGoodfellow } and { MTBohl } and { BGebka }} , journal={{International Review of Financial Analysis}} 18 4 , year={2009} } @incollection{b22, , title={{How distance, language and culture influence stockholdings and trades}} , author={{ MGrinblatt } and { MKeloharju }} , journal={{Journal of Finance}} 56 3 , year={2001} } @book{b23, , title={{Can behavioral finance model account for historical asset prices? 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Human Dimensions of Wildlife}} , author={{ LBShelby }} , year={2011} 16 } @incollection{b53, , title={{From Efficient Markets Theory to Behavioral Finance}} , author={{ Shiller } and { JRobert }} , journal={{Journal of Economic Perspectives}} 17 1 , year={2002} } @incollection{b54, , title={{Investor Irrationality and Self-Defeating Behavior: Insights from Behavioral Finance}} , author={{ SSingh }} , journal={{The Journal of Global Business Management}} 8 1 , year={2014} } @incollection{b55, , title={{Behavioral Finance: Past Battles and Future Engagements. Association for Investment Management and Research}} , author={{ MStatman }} , journal={{Financial Analyst Journal}} 55 6 , year={1999} } @incollection{b56, , title={{Behavioral Finance: A Review and Synthesis}} , author={{ ASubrahmanyam }} , journal={{European Financial Management}} 14 , year={2007} } @incollection{b57, , title={{Herding behavior in Chinese stock markets: An examination of A and B shares}} , author={{ LTan } and { TCChiang } and { JRMason } and { ENelling }} , journal={{Pacific-Basin Finance Journal}} 16 1 , year={2008} } @book{b58, , title={{Advances in Behavioral Finance}} , author={{ Thaler } and { HRichard }} , year={2005} , publisher={Princeton University Press} II , address={USA} } @incollection{b59, , title={{The effects of behavioral factors in investment decision-making: a survey of institutional investors operating at the Nairobi Stock Exchange}} , author={{ NMWaweru } and { EMunyoki } and { EUliana }} , journal={{International Journal of Business and Emerging Markets}} 1 1 , year={2008} } @incollection{b60, , title={{Investor Prudence and the Role of Financial Advice}} , author={{ DDWinchester } and { SJHuston } and { MSFinke }} , journal={{Journal of Financial Service Professionals}} , year={2011. July 2011} }