Determinants of Purchasing Non Local Fast Moving Consumer Goods in Bangladesh: Evidence from Khulna City

Authors

  • Kajol Karmoke

Keywords:

FMCGS, MNCS, perceived quality, good image, availability and khulna city

Abstract

This study has put a great stride to identify the factors that derive the Khulna city customers to purchase some selective FMCGs (Fast Moving Consumer Goods) of Multinational companies (MNCs). Data were collected from 200 FMCG consumers of Khulna city using structured questionnaire developed based on the previous studies. Factor analysis was applied and the analysis showed that the 25 variables loaded on eight factors titled as Perceived quality, reliability

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How to Cite

Kajol Karmoke. (2016). Determinants of Purchasing Non Local Fast Moving Consumer Goods in Bangladesh: Evidence from Khulna City. Global Journal of Management and Business Research, 16(E5), 33–39. Retrieved from https://journalofbusiness.org/index.php/GJMBR/article/view/2145

 
Determinants of Purchasing Non Local Fast Moving Consumer Goods in Bangladesh: Evidence from Khulna City

Published

2016-03-15

Issue

Vol. 16 No. E5 (2016): GJMBR-E Marketing: Volume 16 Issue E5

Section

Articles

License

Copyright (c) 2016 Authors and Global Journals Private Limited

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.