@incollection{,
	
					
					
					5673305498552C67FB86307E8989C347
				,
	author={{KajolKarmoke} and {Khulna University}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1653339
}

@book{b0,
	
	
		,
	title={{Managing Brand Equity: Capitalizing on the Value of a Brand Name}}
		,
	author={{
			DAaker
		}}
		
			,
	year={1991}
			,
	publisher={The Free Press}
			,
	address={New York, NY}
		
	

}

@incollection{b1,
	
	
		,
	title={{Factors Affecting the Selection of Tour Destination in Bangladesh: An Empirical Analysis}}
		,
	author={{
			FAhmed
		} and {
			FSAzam
		} and {
			TKBose
		}}
		
		
	
	
		,
	journal={{International Journal of Business and management}}
		
			5
			3
			
			,
	year={2010}
		
	

}

@book{b2,
	
	
		
		,
	title={{Brand channel}}
				
			,
	year={20 November 2013}
		
	

}

@incollection{b3,
	
	
		,
	title={{Analysing the Effects of Sales Promotion and Advertising on Consumer's Purchase Behaviour}}
		,
	author={{
			RKChakrabortty
		} and {
			MMHossain
		} and {
			MF HHasan Azad
		} and {
			MJIslam
		}}
		
		
		
	
	
		,
	journal={{World Journal of Social Sciences}}
		
			3
			4
			
			,
	year={2013}
		
	

}

@incollection{b4,
	
	
		,
	title={{The Impact of Brand Awareness on Consumer Purchase Intention: The Mediating Effect of Perceived Quality and Brand Loyalty}}
		,
	author={{
			DH KChi
		} and {
			DH RYeh
		} and {
			YTYang
		}}
		
		
	
	
		,
	journal={{The Journal of International Management Studies}}
		
			4
			1
			
			,
	year={2009}
		
	

}

@incollection{b5,
	
	
		,
	title={{Perspectives on consumer decision making: An integrated approach}}
		,
	author={{
			THansen
		}}
	
	
		,
	journal={{Journal of Consumer Behavior}}
		
			4
			6
			
			,
	year={2005}
		
	

}

@incollection{b6,
	
	
		,
	title={{Factors Affecting Consumer Preference of International Brands over Local Brands}}
		,
	author={{
			ZIsmail
		} and {
			SMasood
		} and {
			ZMTawab
		}}
		
		
	
	
		,
	booktitle={{2nd International Conference on Social Science and Humanity}}
				
			,
	year={2012}
			31
			
		
	

}

@incollection{b7,
	
	
		,
	title={{The Psychological Impact of Advertising on the Customer Behavior}}
		,
	author={{
			SJak?tien
		} and {
			DSusnien
		} and {
			VNarbutas
		}}
		
		
	
	
		,
	journal={{Communications of the IBIMA}}
		
			3
			
			,
	year={2008}
		
	

}

@incollection{b8,
	
	
		,
	title={{Factor Affecting The Selection Of A Particular Product: A Behavioral Study On Consumer Goods Toothpaste}}
		,
	author={{
			EAKhan
		} and {
			SM ZRahman
		} and {
			SK MHassan
		} and {
			MNAlam
		}}
		
		
		
	
	
		,
	journal={{Khulna University Studies}}
		
			7
			2
			
			,
	year={2006}
		
	

}

@incollection{b9,
	
	
		,
	title={{Consumers' Attitudes towards Non-Local Products: A Case of Pakistan}}
		,
	author={{
			MNKhattak
		} and {
			TAShah
		}}
		
	
	
		,
	booktitle={{2nd International Conference on Business and Economic Research (2nd Icber 2011) Proceeding}}
				
			,
	year={2011}
			
		
	

}

@book{b10,
	
	
		,
	author={{
			PositiveBangladesh
		}}
		
		,
	title={{US MNCs May Expand Business in Bangladesh Market, viewedon18 Nove-mber2013}}
				
			,
	year={2011}
		
	

}

@incollection{b11,
	
	
		,
	title={{A Conceptual Study on the Country of Origin Effect on Consumer Purchase Intention}}
		,
	author={{
			SRezvani
		} and {
			GJDehkordi
		} and {
			MSRahman
		} and {
			FFouladivanda
		} and {
			MHabibi
		} and {
			SEghtebasi
		}}
		
		
		
		
		
	
	
		,
	journal={{Asian Social Science}}
		
			8
			12
			
			,
	year={2012}
		
	

}

@incollection{b12,
	
	
		,
	title={{The effects of brand associations on consumer response}}
		,
	author={{
			AB DRio
		} and {
			ROÂzquez
		} and {
			VIglesias
		}}
		
		
	
	
		,
	journal={{Journal of Consumer Marketing}}
		
			18
			5
			
			,
	year={2001}
		
	

}

@incollection{b13,
	
	
		,
	title={{Factors Affecting Success of Fast Moving Consumer Goods}}
		,
	author={{
			PSingh
		}}
	
	
		,
	journal={{SHRINKHLA}}
		
			1
			
			,
	year={2013}
		
	

}

@incollection{b14,
	
	
		,
	title={{Role of Promotion Mix In Mounting the Sales of Various FMCG Companies In Rural Market}}
		,
	author={{
			DSukhmani
		} and {
			DSGupta
		} and {
			SNKalra
		}}
		
		
	
	
		,
	journal={{International Journal Of Marketing, Financial Services And Management Research}}
		
			1
			3
			
			,
	year={2012}
		
	

}

@incollection{b15,
	
	
		,
	title={{An Investigation of Consumer Buying Behavior for FMCG: An Empirical Study of Rural Haryana}}
		,
	author={{
			DKSulekha & Mor
		}}
	
	
		,
	journal={{Global Journal of Management and Business Research Marketing}}
		
			13
			
			,
	year={2013}
		
	

}

@incollection{b16,
	
	
		,
	title={{The Impact of Distribution Intensity on Brand Preference and Brand Loyalty}}
		,
	author={{
			AHTolba
		}}
	
	
		,
	journal={{International Journal of Marketing Studies}}
		
			3
			3
			
			,
	year={2011}
		
	

}

@incollection{b17,
	
	
		,
	title={{Determinants of Purchasing Imported Products in a Regular Basis: Development of a Regression Model}}
		,
	author={{
			JUddin
		} and {
			SParvin
		} and {
			MLRahman
		}}
		
		
	
	
		,
	journal={{International Journal of Business and Management}}
		
			3
			10
			
			,
	year={2008}
		
	

}

@incollection{b18,
	
	
		,
	title={{A Study on Factors Influencing the Purchase Decision of FMCG among Bangladeshi Consumers}}
		,
	author={{
			GM SUllah
		} and {
			PRPrince
		}}
		
	
	
		,
	journal={{European Journal of Developing Country Studies}}
		
			2
			
			,
	year={2006}
		
	

}

@book{b19,
	
	
		,
	title={{Global Brands and Local Attitudes: Examination from a Transitional Market}}
		,
	author={{
			CYu
		} and {
			LCDong
		}}
		
		
	
	,
	note={no date}

}