Factors Affecting Customer Satisfaction on Berger Paints Bangladesh Limited

Md. Touhidul Islam

Authors

Md. Touhidul Islam

Keywords:

perceived value, perceived product quality, customer satisfaction, berger paints bangladesh

Abstract

The main objective of this research paper is to explore and investigate the customer satisfaction level of Berger paints Bangladesh limited. Berger, the market leader in the Bangladesh paint market, is one of the oldest names in the global paint industry. This Research paper will help the company to measure the present level of customer satisfaction and loyalty in Berger paints. This research investigates the factors that affect the level of customer satisfaction among the users, and what are the different influencing them. It has been used simple random sampling under the probability sampling method and used structured questionnaire for collecting information. This research used Microsoft Excel to analyze data. Major findings shows that customer of Berger paints are mostly satisfied about perceived product quality, product reliability, product durability, product availability & size, product innovativeness, product relationship and delivery performance. In case of service quality and customer care service onethird respondents are dissatisfied.

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How to Cite

Factors Affecting Customer Satisfaction on Berger Paints Bangladesh Limited. (2015). Global Journal of Management and Business Research, 15(E9), 23-40. https://journalofbusiness.org/index.php/GJMBR/article/view/1877

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