Effectiveness of Push (SMS) Service: A Study on Grameenphone and Airtel Subscribers of Bangladesh

Authors

  • Md. Touhidul Islam

  • Md. Asfaqur Rahman

Keywords:

push marketing, sms, grameenphone, airtel, medium of advertising

Abstract

The rapid increase of the use of mobile phones has created a new channel for marketing. SMS Marketing can be an effective medium of advertising in Bangladesh. The use of Short Messaging Service (SMS) has become more important to access potential customers through their mobile phones. The purpose of this paper is to measure

How to Cite

Md. Touhidul Islam, & Md. Asfaqur Rahman. (2015). Effectiveness of Push (SMS) Service: A Study on Grameenphone and Airtel Subscribers of Bangladesh. Global Journal of Management and Business Research, 15(E7), 17–43. Retrieved from https://journalofbusiness.org/index.php/GJMBR/article/view/1785

Effectiveness of Push (SMS) Service: A Study on Grameenphone and Airtel Subscribers of Bangladesh

Published

2015-05-15