Effectiveness of Push (SMS) Service: A Study on Grameenphone and Airtel Subscribers of Bangladesh
Keywords:
push marketing, sms, grameenphone, airtel, medium of advertising
Abstract
The rapid increase of the use of mobile phones has created a new channel for marketing. SMS Marketing can be an effective medium of advertising in Bangladesh. The use of Short Messaging Service (SMS) has become more important to access potential customers through their mobile phones. The purpose of this paper is to measure
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2015-05-15
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This work is licensed under a Creative Commons Attribution 4.0 International License.