@incollection{,
	
					
					
					77C1F75AF10CB2F76349098F3BE461B3
				,
	author={{Md. TouhidulIslam} and {Md. AsfaqurRahman} and {Pabna University of Science and Technology}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1571743
}

@incollection{b0,
	
	
		,
	title={{Performance of Grameenphone and Robi in Telecom. Sector of Bangladesh: A Comparative Study}}
		,
	author={{
			SMAkterujjaman
		} and {
			MdBiswas
		} and {
			MdSiddique
		}}
		
		
	
	
		,
	booktitle={{Sector of Bangladesh: A Comparative Study}}
				
			,
	year={July 20. 2011. 2011}
			5
		
	
	,
	note={Nur-E-Alam, Performance of Grameenphone and Robi in Telecom}

}

@incollection{b1,
	
	
		,
	title={{Customers' Satisfaction towards the Services of Customer Care Centers of Grameenphone: A Study on Dhaka and Khulna Cities}}
		,
	author={{
			MdSiddique
		} and {
			SMAkterujjaman
		} and {
			RumanaPerveen
		}}
		
		
	
	
		,
	journal={{ASA University Review}}
		
			6
			2
			,
	year={2012}
		
	

}

@incollection{b2,
	
	
		,
	title={{Measuring consumer attitude towards beautification products: A study on some selected brands in Bangladesh}}
		,
	author={{
			MJAlam
		} and {
			MNeger
		}}
		
	
	
		,
	journal={{Journal of Business and Technology}}
		
			4
			61
			,
	year={2009}
		
	
	,
	note={Dhaka)}

}

@incollection{b3,
	
	
		,
	title={{Wireless digital advertising: nature and implications}}
		,
	author={{
			StuartJBarnes
		}}
	
	
		,
	journal={{International journal of advertising}}
		
			21
			
			,
	year={2002}
		
	

}

@incollection{b4,
	
	
		,
	title={{Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study}}
		,
	author={{
			HansHBauer
		}}
	
	
		,
	journal={{Journal of electronic commerce research}}
		
			6
			3
			
			,
	year={2005}
		
	

}

@incollection{b5,
	
	
		,
	title={{SMS advertising in Tanzania: Factors affecting consumer attitudes}}
		,
	author={{
			DeoSabokwigina
		} and {
			GabrielMalima
		} and {
			HoseaMpogole
		}}
		
		
	
	
		,
	booktitle={{IST-Africa Conference and Exhibition}}
				IST-Africa
		
			,
	publisher={IEEE}
			,
	year={2013. 2013}
		
	

}

@book{b6,
	
	
		,
	title={{Captains of consciousness: Advertising and the social roots of the consumer culture}}
		,
	author={{
			StuartEwen
		}}
		
			,
	year={2008}
			,
	address={Basic Books}
		
	

}

@incollection{b7,
	
	
		,
	title={{SMS ADVERTISING AND ITS PROSPECTS IN BANGLADESH}}
		,
	author={{
			TarunBose
		} and {
			Kanti
		}}
		
	
	
		,
	journal={{Journal}}
		
	

}

@incollection{b8,
	
	
		,
	title={{The effectiveness of targeted mobile advertising in selling mobile services: an empirical study}}
		,
	author={{
			MarkoMerisavo
		}}
	
	
		,
	journal={{International Journal of Mobile Communications}}
		
			4
			2
			
			,
	year={2006}
		
	

}

@incollection{b9,
	
	
		,
	title={{Determining customer satisfaction from mobile phones: a neural network approach}}
		,
	author={{
			Goode
		} and {
			MHMark
		}}
		
	
	
		,
	journal={{Journal of Marketing Management}}
		
			21
			
			,
	year={2005}
		
	

}

@incollection{b10,
	
	
		,
	title={{Service quality and perceived value's impact on satisfaction, intention and usage of short message service (SMS)}}
		,
	author={{
			TungLai
		} and {
			Lai
		}}
		
	
	
		,
	journal={{Information Systems Frontiers}}
		
			6
			
			,
	year={2004}
		
	

}

@incollection{b11,
	
	
		,
	title={{Consumer attitude toward mobile advertising}}
		,
	author={{
			FelixLeung
		} and {
			ChristyCheung
		}}
		
	
	
		,
	booktitle={{AMCIS 2004 Proceedings}}
				
			,
	year={2004}
			331
		
	

}

@incollection{b12,
	
	
		,
	title={{Measuring Customer Satisfaction of Mobile Phone Users: A Comparative Study between Grameen Phone and Teletalk Based on Khulna City}}
		,
	author={{
			MSHossain
		}}
	
	
		,
	journal={{European Journal of Business and Management}}
		
			3
			
			,
	year={2011}
		
	
	,
	note={THE DRIVERS OF CUSTOMERS'SATISFACTION OF AIRTEL BANGLADESH LIMITED}

}

@incollection{b13,
	
	
		,
	title={{Consumer attitudes toward mobile advertising: An empirical study}}
		,
	author={{
			MelodyMTsang
		} and {
			Shu-Chun
		} and {
			Ting-PengHo
		} and {
			Liang
		}}
		
		
		
	
	
		,
	journal={{International Journal of Electronic Commerce}}
		
			8
			3
			
			,
	year={2004}
		
	

}

@incollection{b14,
	
	
		,
	title={{Service Quality, Corporate Image and Customer's Satisfaction Towards Customers Perception: An Exploratory Study on Telecom Customers in Bangladesh}}
		,
	author={{
			MuhammadRahman
		} and {
			Sabbir
		}}
		
	
	
		,
	journal={{Business Intelligence Journal}}
		
			5
			
			,
	year={2012}
		
	

}

@book{b15,
	
	
		,
	title={{Comparison of Customer Satisfaction Between Grameen Phone Ltd and Robi}}
		,
	author={{
			SahadatHossain
		} and {
			FarhanaIslam
		}}
		
		
	

}

@incollection{b16,
	
	
		,
	title={{User acceptance of wireless short messaging services: Deconstructing perceived value}}
		,
	author={{
			OfirTurel
		} and {
			AlexanderSerenko
		} and {
			NickBontis
		}}
		
		
	
	
		,
	journal={{Information & Management}}
		
			44
			
			,
	year={2007}
		
	

}

@incollection{b17,
	
	
		,
	title={{An examination of factors influencing consumer adoption of short message service (SMS)}}
		,
	author={{
			GilKim
		} and {
			Se-BumSon
		} and {
			JungsukPark
		} and {
			Oh
		}}
		
		
		
	
	
		,
	journal={{Psychology & Marketing}}
		
			25
			
			,
	year={2008}
		
	

}

@incollection{b18,
	
	
		,
	title={{Bluetooth and WAP push based location-aware mobile advertising system}}
		,
	author={{
			LauriAalto
		}}
	
	
		,
	booktitle={{Proceedings of the 2nd international conference on Mobile systems, applications, and services}}
				the 2nd international conference on Mobile systems, applications, and services
		
			,
	publisher={ACM}
			,
	year={2004}
		
	

}

@incollection{b19,
	
	
		,
	title={{Factors Affecting Customer Satisfaction on Grameenphone Users in Bangladesh}}
		,
	author={{
			HaseburRahman
		}}
	
	
		,
	journal={{Global Journal of Management And Business Research}}
		
			14
			3
			,
	year={2014}
		
	

}

@incollection{b20,
	
	
		,
	title={{Factors aFFecting customer satisFaction in mobile telecommunication industry in bangladesh}}
		,
	author={{
			HaseburRahman
		}}
	
	
		,
	journal={{Business, Management and Education}}
		
			1
			
			,
	year={2014}
		
	

}

@book{b21,
	
	
		,
	title={{Advertising and Promotion: An Integrated Marketing Communications Perspective}}
		,
	author={{
			GeorgeEBelch
		} and {
			AMichael
		} and {
			Belch
		}}
		
		
		
			,
	year={2006}
			,
	address={McGraw Hill}
		
	
	,
	note={7 th Edition}

}

@book{b22,
	
	
		,
	title={{}}
		,
	author={{
			Philip&Kotler
		} and {
			KevinLKeller
		} and {
			; MarketingManagement
		}}
		
		
		
			,
	year={2010}
			,
	publisher={Pearson Education}
			
			,
	address={India)}
		
	
	,
	note={13th Edition}

}

@book{b23,
	
	
		,
	title={{Services Marketing: An Asia-Pacific Perspective}}
		,
	author={{
			CHLovelock
		} and {
			PGPatterson
		} and {
			RHWalker
		}}
		
		
		
			,
	year={2011}
			,
	publisher={prentice Hall}
			,
	address={Australia}
		
	

}

@book{b24,
	
	
		,
	title={{An Applied Orientation}}
		,
	author={{
			NareshKMalhotra
		} and {
			; MarketingResearch
		}}
		
		
	
	,
	note={PP-203-235, 5 th Edition}

}

@book{b25,
	
	
		,
	title={{}}
		,
	author={{
			Prentice-Hall OfIndia
		}}
		
			,
	year={2011}
		
	

}

@book{b26,
	
	
		,
	title={{Principles of Marketing}}
		,
	author={{
			PKotler
		} and {
			GAmstrong
		}}
		
		
			,
	year={2006}
			,
	address={New Jersey, Pearson Prentice Hall}
		
	
	,
	note={11th Ed. Web references}

}

@book{b27,
	
	
		,
	title={{}}
		,
	author={{
			AboutGrameenphone
		}}
		
		
			,
	year={January 18, 2015}
		
	
	,
	note={Cited on: January 18, 2015] 3. About Grameenphone [online. Cited on}

}

@book{b28,
	
	
		
		,
	title={{] 5. About Airtel}}
				
			,
	year={January 18, 2015. January 18, 2015}
		
	
	,
	note={About Airtel. Cited on}

}