Advertising through Mobile Phone: Efficiency, Excellence

Authors

  • Md. Zainal Abedin

Keywords:

SMS, MMS, GSM, CDMA, SMSC, WAP, PNG, JPEG, GIF, BMP, PDA, MSC MNC, NC, NGO

Abstract

The study investigates the efficiency level of advertising through mobile phone and also explores the recent status, potentials and practices of advertisings through mobile phone in Bangladesh. The paper also measures the extent of advertising through the medium of mobile phone as new communication technology. A mobile phone ad, or mobile advertising, is a type of marketing that uses mobile phones to generate advertisements.1 By sending advertisements to cell phone users, a company can effectively reach billions of people. Advertising through MOBILE PHONE is a rapidly growing sector providing brands, agencies

How to Cite

Md. Zainal Abedin. (2015). Advertising through Mobile Phone: Efficiency, Excellence . Global Journal of Management and Business Research, 15(E3), 1–18. Retrieved from https://journalofbusiness.org/index.php/GJMBR/article/view/1722

Advertising through Mobile Phone: Efficiency, Excellence

Published

2015-03-15