Advertising through Mobile Phone: Efficiency, Excellence
Keywords:
SMS, MMS, GSM, CDMA, SMSC, WAP, PNG, JPEG, GIF, BMP, PDA, MSC MNC, NC, NGO
Abstract
The study investigates the efficiency level of advertising through mobile phone and also explores the recent status, potentials and practices of advertisings through mobile phone in Bangladesh. The paper also measures the extent of advertising through the medium of mobile phone as new communication technology. A mobile phone ad, or mobile advertising, is a type of marketing that uses mobile phones to generate advertisements.1 By sending advertisements to cell phone users, a company can effectively reach billions of people. Advertising through MOBILE PHONE is a rapidly growing sector providing brands, agencies
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Published
2015-03-15
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Copyright (c) 2015 Authors and Global Journals Private Limited
This work is licensed under a Creative Commons Attribution 4.0 International License.