@incollection{,
	
					
					
					E66C6ABDFFA40FF2F65FE01CF9298831
				,
	author={{Md. ZainalAbedin} and {World University of Bangladesh}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}153118
}

@incollection{b0,
	
	
		,
	title={{Competitive advertising interference and ad repetition effects}}
		,
	author={{
			MLaroche
		}}
	
	
		,
	journal={{International Journal of Advertising}}
		
			25
			3
			
			,
	year={2006}
		
	

}

@incollection{b1,
	
	
		,
	title={{Advertising exposure, loyalty and brand purchase: a two stage model of choice}}
		,
	author={{
			Tellis
		}}
	
	
		,
	journal={{International Journal of Advertising}}
		,
	editor={Laroche,M. et al}
		
			25
			3
			
			,
	year={1988. May. 2006}
		
	
	,
	note={Journal of Marketing Research}

}

@book{b2,
	
	
		,
	title={{Marketing due diligence: reconnecting strategy to share price}}
		,
	author={{
			MMcdonald
		} and {
			HWilson
		} and {
			ButterworthOxford
		} and {
			Heinemann
		}}
		
		
		
		,
	editor={McDonald, M. et al}
		
			,
	year={2002. 2006}
			,
	address={Oxford, Butterworth Heinemann}
		
	
	,
	note={The new marketing}

}

@book{b3,
	
	
		
		,
	title={{Wikipedia, the free encyclopedia}}
				
	

}

@book{b4,
	
	
		,
	title={{Master's Thesis on Mobile Advertising}}
		,
	author={{
			NgaHoang
		} and {
			Luong
		}}
		
		
			,
	year={2007}
			,
	publisher={Masters Dissertation}
		
	

}

@incollection{b5,
	
	
		,
	title={{Brand communities for mainstream brands: the example of the Yamaha R1 brand community}}
		,
	author={{
			RDoi: Felix
		}}
		10.1108/-07363761211221756
		
	
	
		,
	journal={{Journal of Consumer Marketing}}
		
			29
			3
			12
			,
	year={2012. February 2015}
		
	

}

@book{b6,
	
	
		,
	title={{Find out the latest trends in Digital Marketing from ,
	Daniel Rowles, CIM course director and expert in digital marketing}}
		,
	author={{
			CimInfo
		}}
		
		
			,
	year={2012. February 2015}
		
	

}

@incollection{b7,
	
	
		,
	title={{YouTube video, added by The CIM Tube}}
		
	
	
		,
	booktitle={{Digital marketing measurement tools}}
				
			,
	year={2012. 10 February 2015}
		
	

}