Travel from Traditional Marketing to Digital Marketing

Yakup Durmaz; Dr. Yakup Durmaz; Ibrahim Halil Efendioglu

doi:10.34257/GJMBREVOL22IS2PG35

Authors

Yakup Durmaz
Dr. Yakup Durmaz
Ibrahim Halil Efendioglu

Keywords:

digital marketing, search engine marketing, social marketing, online marketing, pay per click, search engine optimization, SEO, SEM, PPC

Abstract

Lately, with the information technology improvements and broad band internet service spreading, speed of access to shopping sites get high. Because of these changes, companies unavoidably entered to digital environment. Thus, while communication rules change, field and definition of marketing changes too. With the development of IT technologies, traditional marketing methods leave sits place to digital day by day. Companies which follow technology can easily communicate with customers interactively while providing products or services. Like in the traditional marketing, in digital marketing, building well communication with customers, deter mining their needs and requests are crucial. While companies using digital marketing make difference with dual communication, others who don't get involved in this race, become distanced from competition gradually. The biggest advantage of digital marketing is reaching the target audience in right way with using social media and search engines. This study tries to explain digital marketing periods and advantages, experienced transition and difference between traditional and digital marketing.

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How to Cite

Travel from Traditional Marketing to Digital Marketing. (2016). Global Journal of Management and Business Research, 16(17), 35-40. https://doi.org/10.34257/GJMBREVOL22IS2PG35

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Author Biography

Dr. Yakup Durmaz

Dr. Yakup Durmaz is an academic affiliated with Hasan Kalyoncu University in Gaziantep, Turkey, where he serves as an Assistant Professor in the Faculty of Economics, Administrative and Social Sciences. His research interests span business administration, economics, and marketing, with a particular focus on consumer behavior, customer relationship management, political marketing, and the evolution from traditional to digital marketing. Dr. Durmaz has authored several notable works including 'The Influence of Cultural Factors on Consumer Buying Behaviour and an Application in Turkey,' 'A Theoretical Approach to Customer Relationship Management and Communication,' 'A Theoretical Approach to Political Marketing,' and 'Travel from Traditional Marketing to Digital Marketing.' With a strong academic presence, he holds a PhD in Business Administration and has contributed significantly to the field through his research and teaching. His work is recognized internationally, and he maintains active profiles on various academic platforms, reflecting his ongoing commitment to advancing knowledge in marketing and management.

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