It is Not What You Say that Matters But How You Say Itaing the Same Old Song Advertising and Integrated Marketing Communications (Imc) is Manipulative and Deceitful

ayozie Daniel

Authors

ayozie Daniel

Keywords:

ethics, ethical conducts, law, morality, integrated marketing communications, advertising and promotions

Abstract

When we consider corporate morality we must conclude that no price is too high, for in the long run we have no alternative to ethical business behaviour" Fred. T. Aller.

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How to Cite

It is Not What You Say that Matters But How You Say Itaing the Same Old Song Advertising and Integrated Marketing Communications (Imc) is Manipulative and Deceitful. (2013). Global Journal of Management and Business Research, 13(E9), 35-39. https://journalofbusiness.org/index.php/GJMBR/article/view/100466

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