"It is not what you Say that Matters, but how You Say it" Sing the Same old Song "Advertising and Integrated Marketing Communications (IMC) is Manipulative and Deceitful"

ayozie Daniel

Authors

ayozie Daniel

Keywords:

ethics, ethical conducts, law, morality, integrated marketing communications, advertising and promotions

Abstract

"When we consider corporate morality we must conclude that no price is too high, for in the long run we have no alternative to ethical business behaviour" Fred. T. Aller. "If I were to name the deadliest subversive force within capitalism, the single greatest source of its waning morality .... I would without hesitation name "Advertising and Integrated Marketing Communication (IMC)". How else should one identify a force that debases language, drains thought and undoes dignity. (Heilbroner .R. (1981). are prone to scrutiny by those who are concerned about the methods marketers use to sell their products and services.

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How to Cite

"It is not what you Say that Matters, but how You Say it" Sing the Same old Song "Advertising and Integrated Marketing Communications (IMC) is Manipulative and Deceitful". (2013). Global Journal of Management and Business Research, 13(32), 35-44. https://journalofbusiness.org/index.php/GJMBR/article/view/

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Author Biography

ayozie Daniel

Ayozie Daniel Ogechukwu is a Nigerian academic and researcher specializing in marketing, with a particular focus on relationship marketing strategies for Small and Medium Enterprises (SMEs) in Nigeria. He is affiliated with the Department of Marketing at The Federal Polytechnic Ilaro, Ogun State, and has also been associated with Delta State University. His published works explore the effective use of relationship marketing for customer satisfaction and retention, the marketing interface of SMEs, and ethical challenges in the Nigerian commercial banking sector. With 7 publications and 34 citations, his research has contributed to understanding marketing practices in the Nigerian context. He holds an h-index of 2 and an i10-index of 2, reflecting the impact of his scholarly contributions.

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