@incollection{,
	
					
					
					7D6B6DF067AAD549C87AF9089742B8E8
				,
	author={{ayozieDaniel}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1393539
}

@book{b0,
	
	
		,
	title={{Buy and Read this Book Developing, Implementing and Managing and Effective Integrated Marketing Communications Danayo Inc Lay Ilaro Nigeria}}
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	author={{
			DOAyozie
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			,
	year={2002}
		
	

}

@book{b1,
	
	
		,
	title={{Successful Advertising Danayo Co. Inc Ilaro}}
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	author={{
			DOAyozie
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			,
	year={1997}
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	address={Ogun State Nigeria}
		
	

}

@book{b2,
	
	
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	title={{American Marketing Association Offers Definitions of Marketing And Advertising in}}
		
	

}

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	year={1964}
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	publisher={American Marketing Association Marketing Definitions AMA USA}
		
	

}

@book{b4,
	
	
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	year={1996}
		
	

}

@book{b5,
	
	
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	title={{Marketing 2nd Edition}}
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	editor={Burr Redge Il Richard D. Lrwim P. 90}
		
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	year={1992}
		
	

}

@book{b6,
	
	
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	title={{Marketing Communications}}
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	author={{
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	year={1979}
		
		
			CIM Berkshine Maiden lead UK
		
	

}

@book{b7,
	
	
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	author={{
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			,
	year={1990}
		
	

}

@book{b8,
	
	
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	title={{Integrated Advertising, Promotions and Marketing Communications Pearson Education Inc Upper Saddle Rwer}}
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	author={{
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	year={2004}
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	address={New Jersey USA}
		
	

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	year={1982}
		
	

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@book{b10,
	
	
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	year={1981}
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@incollection{b11,
	
	
		,
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	year={1996}
		
	

}

@book{b12,
	
	
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	title={{Public Relations for Marketing Management}}
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	year={1983}
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	publisher={Macmillan Press Limited}
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	address={Uk}
		
	

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	year={1974}
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	publisher={Marketing and Public Relations Media Planning Oxford Press Uk}
		
	

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	author={{
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			,
	year={1980}
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	publisher={Prentice Hall USA}
		
	

}

@book{b15,
	
	
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	title={{Introduction to the Nigerian Legal System Calvary Publishers GD Lagos Nigeria}}
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	author={{
			SObeng
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			,
	year={1990}
		
	

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@book{b16,
	
	
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	title={{Dictionary The Edition Oxford}}
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	author={{
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	year={2007}
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	publisher={University Press}
		
	

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@book{b17,
	
	
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	title={{Modern Public Relations Theories, Principles and Practice. S & T Books Festec Town Lagos Nigeria}}
				
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	year={1996}
		
	

}

@book{b18,
	
	
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	title={{Advertising concepts and strategies}}
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	author={{
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	year={1980}
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	publisher={Banden Publishers}
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	address={Random House, New York USA}
		
	

}