ICICI Bank: A Multivariate Analysis of Customersa Acceptability

Abstract

The explosive growth of the economy and the favorable demographic profile continue to drive consumption demand. This will lead to a market for a wide range of financial products and services for consumers. Many financial institutions have clearly embarked on the development of technology driven strategies, which will be translated in terms of customer preferences, and consequently, higher returns and market penetrations. New formats such as ATMs, telephone banking, e-banking can encourage customers to carry out more transactions. This increased usage can increase banks#x2019; customer. New technologies have been emerged inorder to attract the customer as well as there is deadly competition among the private and the public banks to capture the market and the customer. Increasing competition is forcing the banks to pay much more attention to satisfy the customers. The existence of the bank is dependant on the customer#x2019;s acceptability only. This paper is intended to study ICICI Bank-thelargest private bank in India and the second largest in the entire banking sector, on the ground of customer#x2019;s acceptability.